June 2, 2020
Post: Why Digital Customer Service Is Like a Wave
Imagine you’re on a sandy beach entering the water. Suddenly you spot a big wave coming towards you and you must rapidly choose between two options: surfing the wave or being pushed away by its force. What we’ve seen in customer service during these last 3 months is the rise of a huge wave of…
May 27, 2020
Post: The Top 6 Link Building Mistakes We Might Be Making
Link building is one of the oldest digital marketing strategies out there. So are we writing about something so old? Perhaps the real question is: if it’s “old,” why are people having such a hard time doing it? In fact, a lot of marketers might be using what they think are effective link building methods,…
May 26, 2020
Post: 12 Work From Home, Podcast, SEO and Website Grading Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Remote Work for Entrepreneurs Podcast tools Improving your website visibility with SEO and Site Analyzer tools 4 Tools for Entrepreneurs to Work From Home…
May 21, 2020
Post: COVID-19 or Not: Homeschooling And The Role Of Poetry
Editor’s Note: A big pre-Holiday departure for us. So many parents of young children have found themselves unexpectedly homeschooling their kids. Of course, a small number of parents actually chose this course. No matter which of these is true for you, this article is for you – or for your kids, if they are young…
May 20, 2020
Post: So You Have More Time On Your Hands And Want To Take Up Blogging?
If you Google “How To Make Money Blogging”, you’ll find free guides, paid courses and videos. Everyone has tips. And if you have a little extra time on your hands right now, this really could be a good time to follow your dream. I’m not here to tell you how to make money. But I’ll…
May 12, 2020
Post: 9 Tips To Help You Create Eye-catching Visual Content For Your Brand
In today’s visual content-driven world businesses with great images and videos can be EYE CATCHING! Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations. According to Forbes, “91% of consumers now prefer interactive and visual content over traditional, text-based…
April 21, 2020
Post: How to Turn Your About Page Into a Lead Gen & Link Acquisition Funnel
Is your About page set up to generate and nurture leads? Is it doing a good job? Does it make your brand interesting enough for a blogger or a journalist to include your brand in a story? Why not? Ever since we were kids, we’ve been instructed to avoid strangers. Your About page needs to…
April 15, 2020
Post: How to Write Marketing Case Studies that Engage and Convince Readers
Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…
April 8, 2020
Post: 17 SEO Experts Share Their Best Content Optimization Hacks
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…
April 7, 2020
Post: How To Ignite Digital Customer Service In Complex Times
While I’m writing this article here in Milan, Italy I constantly hear ambulance sirens going back and forth for a dramatic reason that is globally hitting us. Nevertheless, time goes on and life does as well, meaning that we have to keep either ourselves and our businesses alive. As for customer service, many people with…
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