May 27, 2020
Post: The Top 6 Link Building Mistakes We Might Be Making
Link building is one of the oldest digital marketing strategies out there. So are we writing about something so old? Perhaps the real question is: if it’s “old,” why are people having such a hard time doing it? In fact, a lot of marketers might be using what they think are effective link building methods,…
May 6, 2020
Post: How To Increase Landing Page Conversions (13 Pro Tips)
If you are like most marketers, your landing page conversion rates are dismal. Want proof? Studies show the average landing page conversion rate across industries is a mere 2% to 5%. Yes, at best only 5 out of 100 prospects that visit a landing page convert. That’s disappointing because landing pages play a crucial role…
April 29, 2020
Post: 6 Questions to Ask Before Working with Any Influencer
Want to know what drives people to buy a product? Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…
April 21, 2020
Post: How Artificial Intelligence Is Transforming Digital Marketing
I’m sorry, Dave. I’m afraid I can’t do that. One of the most sinister quotes in the history of cinema was uttered by HAL 9000, an intelligent, omniscient supercomputer controlling the doomed Discovery 1 spaceship in Stanley Kubrick’s 2001: A Space Odyssey. A number of other sci-fi flicks also painted intelligent machines in a similar…
April 8, 2020
Post: 17 SEO Experts Share Their Best Content Optimization Hacks
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…
April 7, 2020
Post: How To Ignite Digital Customer Service In Complex Times
While I’m writing this article here in Milan, Italy I constantly hear ambulance sirens going back and forth for a dramatic reason that is globally hitting us. Nevertheless, time goes on and life does as well, meaning that we have to keep either ourselves and our businesses alive. As for customer service, many people with…
April 2, 2020
Post: 8 Ways Automating Your Content Will Help You Grow Your Business
Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI. Wondering which content processes you…
March 11, 2020
Post: Your Essential Checklist for Delivering Product Demos That Close Sales
Lead generation is tough but it’s also only part of the puzzle. The real struggle is to turn those leads into buyers. And this is where hosting effective sales demos can help. Whether you have a separate person hosting demos on your brand’s behalf or you are doing it yourself, this checklist will be helpful.…
March 10, 2020
Post: Attract a Larger Following For Your Business With Mobile Marketing
Mobile marketing is essential to building your brand and drawing more traffic to your website. It’s more important than ever to reach your target audience in places like Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn with techniques that include live video, as well as visuals that speak to their needs and desires. We are well…
March 5, 2020
Post: 7 Simple eCommerce SEO Tips To Help You Rank And Sell More
Getting eCommerce SEO right is a top priority for stores and businesses that want to rake in the sales. But, the competition to rank on the first page of the SERPs is fiercer than ever. Just to put this in perspective, studies show that websites that appear on the first page of Google’s SERPs get…
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