Ruchika Sharma
January 27, 2017

Your Complete Content Plan Part 1: Keyword Research

Keyword Research

As a Content Marketer working with a web push platform, at the beginning of every month, I encounter the trickiest part of my job – creating my monthly content plan. As much as I loved content marketing, I hated formulating my Content Plan. It was a nightmare for me!

However, this one thing serves as a building block to the content strategy. And there’s no way in hell I could just skip this part and enjoy a merry ride.

I came to realise that I didn’t chalk out a concrete Content Plan, I would miss out on a lot of opportunities. The that could account for the success of my content.

Every time I sat down to create my Content Plan, I would stress over where to begin. One thing I fully got was that I needed to understand and clearly define our target audience or buyer personas to ensure high user engagement.

It was a nightmare for me! I went through many blogs and read as many articles as possible to simplify the process of content planning for me and for other content marketers. From keyword research to content creation and content syndication, there were so many suggestions and so many tools. Not being able to find the right framework for the content plan, I decided to take the plunge and define the framework that helps me throughout the content process.

The Content Plan

I broke the entire planning down in 3 stages:

  • Keyword Research
  • Content Creation
  • And the most crucial, Content Distribution.

Here’s the first part that talks about keyword research as a whole. Beginning with identifying the appropriate keywords for your business to leveraging those keywords for your website SEO and content creation. It has got everything you’ll need.

Content Plan Infographic – Part 1: Keyword Research

Content PlanInfographic by Ruchika Sharma, originally posted on Socedo

Look out for Part 2

As a next step the keyword research, we’ll take dig deep in the process of Content Creation in our next post to help you start creating a brilliant content piece leveraging the keyword research.

For now though, we’d love to hear your thoughts on the above. Do you have a process you would like to share?


Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Ruchika Sharma

Ruchika Sharma is the Product Marketer at Datability Solutions. The company has recently launched its first product called iZooto, which is a web push notification platform that leverages data for contextual communication. Ruchika is a part of the versatile team that is working towards making iZooto a huge success. Under the huge marketing umbrella, one of her major responsibilities includes content curation. She has been contributing extensively at This art lover and creative writer enjoys sketching in her free time and dreams of traveling around the world someday, all by herself.