Create Professional Images on a Budget
Face it – we live in a visual world; and, never has that become more true than in our digital and social media marketing of today. Images grab attention and when done well, increases click-thrus and conversions.
But what if you aren’t a graphic designer who knows the ins and outs of Photoshop?
Never fear – don’t throw in the towel. There are easy ways to make that graphic yourself, or by your assistant, without expensive design tools.
Is your business in need of better images for your blog and social media marketing?
There is good news for you and that is you can still tap into professional looking visuals without breaking the budget.
Several graphics tools are available to those who do not own a high-tech camera or device or who do not wish to hire an expensive designer to get the job done. With so many options out there on the web I’ve narrowed down the list to a few top performers that you can try out today.
1. iMage Tools for editing
If you are a Mac user then you will love this online software, which is very easy to use with no editing skills required. With iMage Tools you are able to quickly change an image size, rotate, and even add a watermark. There are also a few other editing functions that are commonly found in popular photo programs like Adobe Photoshop. The best part is that the app is free in iOS, with premium features optional.
2. Filterstorm Neue
This popular app for iPhone or iPad is also free to use and allows users to easily edit images and add filters such as contrast, brightness, color changes, and more. With Filterstorm Neue your photos can be changed to be more attractive with stunning effects or simple touch-ups to make them appear more professional.
3. Pixlr Express
Audodesk® has created yet another stellar product for iOS and Google Play that is completely free to use. The mobile app called, Pixlr Express, features 100 different effects and around 300 overlay and about 200 borders. Incredible, right? You can use this image editing app on your saved or newly taken photos, which can be easily shared on Facebook.
4. The Ever Popular Instagram
Take advantage of one of the most popular image editing and sharing apps in social media – Instagram. With its super simple image editing functions businesses can quickly share their latest news, a beautiful or fun photo, a short 11-second video, and even reshare what others are posting with various free apps. The best part of all is that you can increase engagement on Twitter and Facebook by automatically posting there the moment you share your images on Instagram.
5. Pixabay for Images
Admit it – buying stock photos for your blog and social media can get expensive; and, we don’t ever want to use an image we don’t have a right to use. Would you like to tap into a huge resource of professional photos that can be used without a copyright or attribution? Just sign up for a free Pixabay account and download the images that would pertain to your business. Use these on your social networks like Instagram, Facebook, Google Plus and Twitter for more views and shares!
These are just a few great resources for image editing for your business marketing strategy and blogging. As you can see you don’t have to purchase high-end software or hire someone at a design firm. These free programs and services will allow you to create, share and edit content quickly and easily.
Susan Gilbert
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