March 22, 2015
Podcasting: The Advantage of a Small Audience
At the end of 2014, there was a podcast that came on to the scene that tackled a few hurdles and broke a few records in podcasting. It was the fastest growing podcast and it was being used as a pop culture reference in a Saturday Night Live skit. This Podcast and the attention it…
January 8, 2015
Savvy Podcasting Tips for Small Business Owners
Savvy Tips From the Pros to Market Your Small Business Through Podcasting According to The Infinite Dial, a research study from Edison Research, 39 million Americans listened to a podcast in the last month. Podcasts reach an engaged audience who have easy access to listen on demand on their mobile devices and in their cars.…
October 14, 2014
Why Contests on Twitter Are Great For Business
Twitter is one of the top social networks that brands and businesses engage on for more opportunities, leads, and sales. Did you know that there are currently over 270 million active users around the world, and eMarketer reports a growth of sales by 124% from 2013 to 2014? Bottom line is – if you aren’t…
September 18, 2014
The Importance of Customer Experience in Social Media
Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered? That’s right, ignored. Either blatantly or by mere ignorance and neglect of the company, customers are ignored and when that happens it has a snowball effect that many…
June 25, 2014
5 Tips for Sharing Ideal Images on Instagram
This is the sixth post in a 12 month series on the use of Instagram for businesses. In this series on Instagram, I’ve been giving you tips to use Instagram successfully for your business. Of course, Instagram is really all about photos so you can’t really use Instagram effectively if you’re not sharing the best images. In this…
June 19, 2014
Does Your Web Presence Make You Stand Out?
Today, the internet is crowded with “authentic” and “original” individuals and brands. The word “authentic” has been used so much that it has become a cliché’. Everyone is striving to be original, different and “unique”. Everyone, or so it seems is using every tool and trick to be seen or heard. So with everyone focused…
May 20, 2014
Brands Need To Get Content Right
Michael Brito has given us permission to re-publish some of his work. The first piece I’ve selected may be over 4 months old, but it is as relevant and fresh as anything you are likely to find on the web, imparting so much information, it is ‘one to bookmark’. The urgency of this piece can…
May 18, 2014
Content Curation: Your Blog Post Recipe
Curating a great blog post is like creating recipe for your favorite dish. If you leave something out, intentionally or accidentally, the result will be different. In some incidences you’ll discover an entirely new dish, and in others you’ll just throw it in the bin and start again. Now, I’m going to share the ingredients…
May 1, 2014
My 29 Favorite Storytelling Quotes for Business
The following are some of my all-time favorite quotes on storytelling – many of which I use in my business. Review these quotes and think about the nature of stories/storytelling, the impact of stories in business, their connection to with marketing & branding efforts, their sense-making qualities, community building, and the social nature of sharing…
April 13, 2014
The Power of Question Circles and Why You Need Them [Infographic]
What is a Question Circle? In an age where so many new businesses flood each new niche to an extent far greater than the market can possibly sustain, it is more important than ever to stand out from the crowd in a unique manner. I believe Question Circles provide one such means of achieving distinctiveness.…
« Previous Page — Next Page »
