Category: Uncategorized

Diana Beyer
August 9, 2016

Branding. It’s something that B2C companies need to do well. Why? Because it’s a competitive world out there, and a lot of sales are based on being memorable in consumers’ minds. Everyone knows the logos and slogans of these two B2C brands: These logos and slogans are part of a larger branding message that companies…


Susan Gilbert
August 1, 2016

What Augmented Reality Means for Brands

Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…


Susan Gilbert
July 25, 2016

How to Build Your Brand With Snapchat

If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students — Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views.…


Paolo Fabrizio
July 10, 2016

The Link Between Social, Customer Service and Sales

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] If I had to sum up the impact of social media on business with just one word, I’d call it a r-evolution; it describes perfectly the digital tsunami that affected marketing, sales and customer service. Consumers have become more and more inclined to ‘tweet on brands doors‘ rather…


Patrick Cole
July 6, 2016

5 Tactics For Extending Conversations With Customers

Communication is the key to building a long lasting relationship with your customers. After all, it’s fairly rare for a relationship to form between a brand and a consumer after a single moment of contact. Your job, as a content marketer, is to find ways to maintain contact by identifying opportunities to keep the conversation…


Kate Laren
June 30, 2016

Cost Cutting Tips for Small Businesses [Infographic]

Editor’s note: This is a departure from our usual content, but we felt it to be a very worthwhile and helpful departure. Hope you agree! Cost Cutting Tips for Small Businesses Most small business have a small profit margin, and all small businesses want to maximize that margin. By following these tips, your business might…


Patrick Cole
June 23, 2016

To Gain Customers Trust, Get To Know Their Personality

Trust is a key world in the world of business and marketing. It lies in the foundation of any successful business relationship. Earning customer trust is one of the central goals of many companies and individual entrepreneurs. Of course, as much trust is central to establishing a successful business, knowing your customers is equally important.…


Alice Elliott
June 9, 2016

How allowing comments on your blog can attract more readers

Following on from a period when allowing comments on blogs was out of favour, it’s now time to reverse that trend and get commenting again! Yes, I know social media has taken over. But really is that a good thing? Don’t you find the quality of comments there can leave much to be desired? Many bloggers claim…


Paolo Fabrizio
June 5, 2016

Are you using Social Customer Service wisely?

When it comes to using Social Customer Service, some people tend to focus on the first word. After all, everybody talks about ‘social’ everyday. However, that’s a wrong approach to this topic, since customer service is the main goal, while social is just the tool to deliver it. If brands underestimate this aspect, they’re bound…


Tony Zambito
June 2, 2016

Use Buyer Persona Research For Content Personalization

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.  Recent surveys of marketing professionals by Rapt Media, Forrester, Seismic, SAP, IBM, and others all indicate that content personalization remains the biggest challenge for marketers this year and for…


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