Category: Uncategorized

Joshua Daniels
December 5, 2016

8 Branding Facts And Statistics (Infographic)

Branding facts and statistics

As Jeff Bezos (CEO of Amazon) once said, “Your brand is what other people say about you when you’re not in the room”. Branding helps to connect with your customers emotionally, and in an increasingly overcrowded marketplace, branding represents an increasingly important element in successful businesses today. First impressions are crucial and it’s important to…


Simon Walker
November 20, 2016

Top 5 Practices for Your eCommerce Product Pages

Every visitor on your product page means something to your store. It increases the engagement, improves click rate and adds ranks. But most importantly, it gives you the chance to make a sale. When a potential lead lands on your product page, there are certain elements that need to be on fleek before anything can…


Susan Gilbert
November 1, 2016

Build More Sales Through Promoting Brand Benefits

Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…


Mike Jones
October 26, 2016

8 Ways to Improve Your Customer Experience

The Importance of Customer Experience Often overlooked, Customer Experience is one of the main factors that contributes to the success of your brand. It is as important as your digital marketing strategies, website usability and, of course, product quality. In other words, you need to identify the means to offer your clients a satisfying and…


Andy Capaloff
October 10, 2016

Tools, Apps and Plugins: The Making Of A Website

Tools, Apps & Plugins: The Making Of A Website

It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some…


Tony Zambito
September 15, 2016

Understand The Intent and Goals Of Buyers: Transform Marketing

Understanding Buyer Goals and Intent can help marketing

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.  Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers).  Doing so will lead you to more effective online engagement, content design, and sales conversations. The relationship between…


John Jantsch
September 7, 2016

How Guest Blogging Can Be The Secret To Traffic Success

Guest Blogging

First, let’s define what guest blogging is in the context of this post. A guest post is high-quality, often original, content that your readers, or the readers of another site, find useful. All that to say it’s not a spammy, content farm method for getting links. So, when Google’s Matt Cutts wrote – “The decay and…


Susan Gilbert
September 5, 2016

How to Make Your Website Visitors Stay

Your website has just a few seconds to capture your visitors before they decide to move on to the competition. There are many reasons why a business may not able to capture leads — one of the biggest being a lack of appealing visual content. Adding great graphics to your design can help accomplish several…


Niraj Ranjan
August 21, 2016

8 Do’s and Don’ts of Cold Email Subject Lines

emai subject lines

69% of email recipients report email as Spam based solely on the subject line. The impact of a bad email subject line is far worse than you would think and often, it is indeed hard to identify which subject line will be perceived as bad by the reader. It depends on many factors, including something…


Ivan Temelkov
August 17, 2016

10 Modern SEO Ranking Factors Businesses Should Abide By

SEO Ranking Factors

SEO is a multi-faceted channel. One that has evolved significantly from its so-called “silo” days. Companies must now evaluate, strategize and implement in accordance for optimal search visibility in the marketplace. In the U.S. alone, Google dominates 85% of the search market share. The #1 activity on a desktop, tablet or mobile device of U.S.…


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