January 3, 2017
How To Add Spice To Your Website Sales Page
In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong…
December 5, 2016
8 Branding Facts And Statistics (Infographic)
As Jeff Bezos (CEO of Amazon) once said, “Your brand is what other people say about you when you’re not in the room”. Branding helps to connect with your customers emotionally, and in an increasingly overcrowded marketplace, branding represents an increasingly important element in successful businesses today. First impressions are crucial and it’s important to…
November 20, 2016
Top 5 Practices for Your eCommerce Product Pages
Every visitor on your product page means something to your store. It increases the engagement, improves click rate and adds ranks. But most importantly, it gives you the chance to make a sale. When a potential lead lands on your product page, there are certain elements that need to be on fleek before anything can…
November 1, 2016
Build More Sales Through Promoting Brand Benefits
Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…
October 26, 2016
8 Ways to Improve Your Customer Experience
The Importance of Customer Experience Often overlooked, Customer Experience is one of the main factors that contributes to the success of your brand. It is as important as your digital marketing strategies, website usability and, of course, product quality. In other words, you need to identify the means to offer your clients a satisfying and…
October 10, 2016
Tools, Apps and Plugins: The Making Of A Website
It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some…
September 15, 2016
Understand The Intent and Goals Of Buyers: Transform Marketing
People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Doing so will lead you to more effective online engagement, content design, and sales conversations. The relationship between…
September 7, 2016
How Guest Blogging Can Be The Secret To Traffic Success
First, let’s define what guest blogging is in the context of this post. A guest post is high-quality, often original, content that your readers, or the readers of another site, find useful. All that to say it’s not a spammy, content farm method for getting links. So, when Google’s Matt Cutts wrote – “The decay and…
September 5, 2016
How to Make Your Website Visitors Stay
Your website has just a few seconds to capture your visitors before they decide to move on to the competition. There are many reasons why a business may not able to capture leads — one of the biggest being a lack of appealing visual content. Adding great graphics to your design can help accomplish several…
August 21, 2016
8 Do’s and Don’ts of Cold Email Subject Lines
69% of email recipients report email as Spam based solely on the subject line. The impact of a bad email subject line is far worse than you would think and often, it is indeed hard to identify which subject line will be perceived as bad by the reader. It depends on many factors, including something…
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