July 1, 2015
How To Build Trust And Identity On Social Media
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be…
June 16, 2015
Why You Need To Be On Google Plus
Every time Google announce a change to Google Plus, there are big headlines announcing the imminent death of Google Plus. The irony is that when Facebook split Messenger from the Facebook app no one announced the death of Facebook. I often encounter a very negative attitude towards Google Plus. That’s why I call Google Plus…
June 9, 2015
Using Social Media Listening Enhances Business Conversations
Truth: everyone has opinions. We all possess a certain need for having conversations with others about those opinions. At the same time, we also hope that someone is listening and hearing about whatever is on our minds. Social media has become that open forum for many of us. And, as business owners, we can –…
May 31, 2015
Social Media Etiquette: A Visual Guide
With the advent of technology, social media has become the order of the day. Businesses turn to social media for increased exposure while decreasing their bottom line. And when used effectively, it can allow for greater customer service and improved brand awareness. Unfortunately, it can also lead to mishaps and devastating mistakes with the push…
May 27, 2015
Unlock the Power of LinkedIn
LinkedIn is one of those social networking sites that never fails to offer up little surprises. Whether it is their discoverability that has been improved, to new ways to engage people outside of my immediate group of connections. LinkedIn is one of those hidden gems that keeps proving you do not want to ignore the…
May 18, 2015
Find the Right Meme that Fits Your Business Niche
If your business is looking to bring about more engagement on social media then you might want to try image quotes or memes in your tweets and posts. There are a myriad of resources available for free that will help you create stand-out visuals for your target market. Sometimes a meme can be humorous while…
May 17, 2015
Live Streaming Videos: The Newest Social Media Trend
Chances are by now, you’ve heard of at least one or both of these new social media apps: Meerkat and Periscope. Both of these live streaming video apps have taken the world of social media by storm. It was all anyone was talking about recently at Social Media Marketing World. And I’ve seen blog post…
May 13, 2015
How Do You Measure Social Media Impact?
Measuring your business’ social media impact is probably one of the most complicated aspects of online marketing, yet one of the most essential. The businesses that use social media often experience positive results with their online marketing efforts. Using social media as a way of making solid connections and developing relationships with their followers is…
May 3, 2015
14 Tools To Transform Your Twitter Engagement
By Brian Fanzo Twitter, like all technology and social media platforms, has changed drastically over the last couple of years. While the technology and platforms have changed, the impact and value gained have only increased. The problem is a great social strategy and philosophy will only get Twitter users so far. The learning curve for…
April 29, 2015
Visual Content Marketing: What You Need To Know
By Brett Relander Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the…
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