Category: Social Media Strategy

Susan Gilbert
December 14, 2015

Why Your Business Should Be Marketing on Google Plus

Google Plus, whose slogan is “Let’s Meet Here”,  has a fresh new design, which rolled out mid-November. Formerly often referred to as the ugly duckling of social media, the new Pinterest style facelift is geared towards businesses building niche communities with similarly interested individuals.  This reinvention has the potential to bring even more exposure for…


Susan Gilbert
November 30, 2015

Audit Your Social Media Profiles for Quality Connections

If your business is seeking to build a stronger level of influence online then you will want to have an active and involved audience who has an interest in what you have to offer. A large number of followers needs to be based on quality connections and relationships with influencers in your target market. In…


Susan Gilbert
November 23, 2015

Attract More Followers For Your Business with Live Streaming

If your business has hosted an online webinar or podcast then you will know that it can be a challenge to attract an audience even after sharing your event ahead of time on social media. Live streaming helps bring your broadcast together instantly with more interested viewers than ever. Traditionally live video interviews and events…


Susan Gilbert
October 19, 2015

Twitter to Expand 140 Character Limit

If your business is looking to attract more followers on Twitter and then a new development may help. As the social network aims to make the platform more attractive the mainstay 140 character limit could soon expand. Quick tweets, retweets, and replies are attractive to users on Twitter, which allows them to creatively use hashtags,…


Susan Gilbert
September 14, 2015

Pinterest Marketing is Easy with Scheduling Tools

Since 2010 Pinterest is one of the fastest growing social networks for personal use, business, and marketing. Today there are as many as 70 million users from around the world who share information, videos, and images. According to Digital Information World, there are approximately 56% female users on Pinterest leaving 44% for males, and 33%…


Jan Gordon
September 6, 2015

3 Powerful Ways To Boost Your Social Media Marketing

By Robert Caruso If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break through the noise. The fact is that it…


Jan Gordon
August 25, 2015

Here’s The Quickest Way to Build Trust and Loyalty

By Bryan Kramer When it comes to calculating brand value, trust is often a dynamic that is considered mostly an afterthought. Trust is an intangible sum difficult to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s overall net worth. Why, you ask? Because trust…


Bryan Goodwin
August 16, 2015

Ready, Set, Stream!!!

Streaming is the latest for community building

Look anywhere online and you are seeing something about streaming. At first the buzz was Meerkat at SxSW and you were seeing all of the notifications filling up your twitter stream that somebody just went live on Meerkat. Then we had a little drama as Twitter bought their own streaming app and released it, and…


Susan Gilbert
August 3, 2015

As a business it’s important to understand exactly where your website traffic is being generated from. With a solid content marketing strategy that attracts readers you can increase your subscribers with greater conversions through social media. While search engine marketing and email campaigns are an essential component to increasing your subscribers social media has the…


Rebekah Radice
July 16, 2015

10 Social Media Strategy Ideas that Generate Results

The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…


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