June 27, 2016
Pinterest – The Great Traffic Generator
Millions of women already love pinning. And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly…
June 7, 2016
Jonah Berger’s 6 “STEPPS” to Viral Success
Why are your cat’s photos more popular than yours? Why are 10% of all daily searches on the Internet for Donald Trump? Why does the book that is the subject of this blog post, “Contagious: Why Things Catch On”, appear third in the Google results, when you simply look for the word “contagious”? (Note: the…
May 5, 2016
6 Tips How to Use Instagram for eCommerce
Okay, so there are bigger networks out there than Instagram. The network has 400 million users while Facebook has four times that amount. Still, as Business Insider reports, that number hides some important realities. Instagram users are far younger on average than Facebook users and they view the network as far more important (32% say…
April 26, 2016
4 Tips to Craft a Winning Unique Value Proposition
In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include…
March 1, 2016
6 Great Content Proofreading Services & Tools
Social media content has changed the way the world communicates. It dominates conversations and connection, and is a quick and easy way to share information. However, you don’t want to rush to publish posts before properly proofreading and editing. This final step of the creation process can make or break your social media’s outreach results.…
February 17, 2016
How To Build A Large, Engaged Twitter Following
….Or, How I Grew My Twitter Following By 53% In 90 Days “If I told you that my global audience has shot up 100% in the last six months, what would you say? If you were to say, “So you went from one reader to two readers?” you’d be absolutely correct. And after I had…
February 1, 2016
Budget Friendly Methods to Attract More Visitors
Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is…
January 25, 2016
Excel with These Visual Marketing Strategies
As online marketing has evolved over the last few years, visual content has quickly risen to the top for attracting an audience and selling products. You can greatly improve your business’s bottom line through professional images, infographics, and video. According to a recent article on Buffer, engagement increases with content that includes an eye-catching image…
January 10, 2016
The Evolution of the Social Media Management Model
Keeping pace with social media trends is no longer optional for today’s business owner. Across every industry, most of us would agree that our long-term success is intrinsically tied to our ability to drive conversion rates by authentically engaging our audience. It’s what keeps us up at night and keeps us questioning all day long.…
December 30, 2015
Focus Your Business With A Solid Social Media Strategy
As we approach the end of another year, many business owners are reflecting on the past year and analyzing their marketing efforts. You’re probably one of them. If you’re not, you should be! And one of the things you should be looking at is your social media strategy. How well did social media perform for…
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