Category: Inbound Marketing

Victor Blasco
December 6, 2018

5 Types of Videos That Will Boost Your Content Marketing Strategy

An In-Depth Look at 5 Types of Video

The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing


Stewart Dunlop
April 16, 2018

How to Turn Your Blog Into a Lead Generation Machine

Turn Your Blog Into a Lead Generation Machine

As a small business owner, one of your main ongoing goals is (or should be) to continue bringing in new leads with the hope of expanding your customer base. Strangely enough, we’ve reached a dichotomy of sorts. It has never been easier to reach out to potential leads – but it’s also never been more


Becky DeGrossa
April 12, 2018

Why Sales Funnels Are So Effective for Online Marketing

Why Sales Funnels Are So Effective

Sales in the modern age are more often than not made online. That’s why if you have an effective sales funnel you can generate leads and complete sales. In fact, there are several reasons why sales funnels are so effective with online marketing. Building Trust with the Customer Digital shoppers are pretty savvy customers. They have


Anna Rud
April 5, 2018

How to Come Up With Ideas for Evergreen Content

Ideas for Evergreen Content

More than 2 million blog posts go live every day. That many every day? How can my article break through this competition and reach the reader? No magic rule can help you stand out. But here is the thing: all these blog posts can be divided into two groups. Some die in a matter of days,


Jan Gordon
March 29, 2018

How the Right Content Strategy Will Aid Your Inbound Marketing

How the Right Content Strategy Will Aid Your Inbound Marketing

An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help


Andy Capaloff
March 8, 2018

Why You Should Consider Outsourcing Your Content

Considering Outsourcing Your Content?

Should you consider outsourcing your content? There may be any number of factors that can help you to decide. And the same factors could (or should) also be applied to your: Lead Generation Social Media Scheduling Social Media Strategy and Management SEO Any other aspect of your business that an expert may be able to



Shelly Kramer
October 5, 2017

How To Use Social AI for Lead Generation

Social AI For Lead Gen

Once again, Shelly Kramer has written a piece to excite techno-geeks and everyone else who keeps an eye on the future of marketing. This time, she discusses how Social AI can be used to aid lead generation. It is another in our “Great Articles You may have missed” series. Social AI For Lead Gen Marketers


Jennifer Xue
September 21, 2017

5 Methods to Find Your Competitive Content Advantage

Competitive Advantage

A piece of content will have good value if it has a competitive advantage. Strategizing is helpful in the beginning, but it’s execution and how well it’s done that will make a difference in the long run. Moreover, before you can execute properly, there are five things to analyze in finding your competitive advantage. Each


Shane Barker
August 17, 2017

Facebook Influencer Marketing: Everything You Need to Know

Facebook Influencer Marketing

Shane Barker is a leading authority Influencer Marketing. Everybody uses Facebook. How about an article on Facebook Influencer Marketing? Perfect, right? It an epic article and another in our “Great Articles You may have missed” series. Facebook Influencer Marketing One of the first questions that come to mind when you plan an influencer marketing campaign


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