Category: Inbound Marketing

Shane Barker
February 19, 2019

How to Turn Unlinked Brand Mentions into Links

Turn Unlinked Brand Mentions Into Links

Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. That’s why it is crucial for businesses to…


Jericho Gonzales
January 3, 2019

A New Marketing Funnel Is Taking Over [Infographic]

The New Marketing Funnel

A new marketing funnel is taking over, and it’s completely different from the one you are or were familiar with. For decades, marketers patterned and built their strategies on the linear funnel where there’s only one entrance (brand awareness) and exit (conversion) point throughout the purchasing journey. The primary goal was to acquire leads and…



Stewart Dunlop
April 16, 2018

How to Turn Your Blog Into a Lead Generation Machine

Turn Your Blog Into a Lead Generation Machine

As a small business owner, one of your main ongoing goals is (or should be) to continue bringing in new leads with the hope of expanding your customer base. Strangely enough, we’ve reached a dichotomy of sorts. It has never been easier to reach out to potential leads – but it’s also never been more…


Becky DeGrossa
April 12, 2018

Why Sales Funnels Are So Effective for Online Marketing

Why Sales Funnels Are So Effective

Sales in the modern age are more often than not made online. That’s why if you have an effective sales funnel you can generate leads and complete sales. In fact, there are several reasons why sales funnels are so effective with online marketing. Building Trust with the Customer Digital shoppers are pretty savvy customers. They have…


Anna Rud
April 5, 2018

How to Come Up With Ideas for Evergreen Content

Ideas for Evergreen Content

More than 2 million blog posts go live every day. That many every day? How can my article break through this competition and reach the reader? No magic rule can help you stand out. But here is the thing: all these blog posts can be divided into two groups. Some die in a matter of days,…


Jan Gordon
March 29, 2018

How the Right Content Strategy Will Aid Your Inbound Marketing

How the Right Content Strategy Will Aid Your Inbound Marketing

An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help…


Andy Capaloff
March 8, 2018

Why You Should Consider Outsourcing Your Content

Considering Outsourcing Your Content?

Should you consider outsourcing your content? There may be any number of factors that can help you to decide. And the same factors could (or should) also be applied to your: Lead Generation Social Media Scheduling Social Media Strategy and Management SEO Any other aspect of your business that an expert may be able to…



Shelly Kramer
October 5, 2017

How To Use Social AI for Lead Generation

Social AI For Lead Gen

Once again, Shelly Kramer has written a piece to excite techno-geeks and everyone else who keeps an eye on the future of marketing. This time, she discusses how Social AI can be used to aid lead generation. It is another in our “Great Articles You may have missed” series. Social AI For Lead Gen Marketers…


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