March 17, 2020
The Challenges Of Working and Learning From Home [Interactive Q&A]
Now that Covid-19 has finally forced companies to embrace work-from-home, a large group of first-timers will be encountering new challenges. How do you maintain concentration on your work away from the office setting? There are plenty of articles on this subject. Here’s one from Business Insider. There’s another challenge though. Learning from home. I Have…
February 27, 2020
SMS Marketing 101: A Guide to Get You Started
People carry their phones around with them every day. Taking note of this, businesses decided that they could implement texts and other services into their marketing strategies. From here, businesses began to form SMS marketing strategies to reach out to customers in a convenient way. While SMS marketing can benefit businesses, some may not know…
January 15, 2020
How to Create an Online Course That People Will Buy
E-learning might seem like a massive business sector that has already hit its saturation point. But it is actually just getting started. Forecasts show that it is going to be a $325 billion industry by 2025. That would more than triple its 2015 value, when it hit $107 billion. March 2021 update: To show how…
January 2, 2020
Curatti Best Articles of 2019 (And Happy New Year 2020!)
The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…
September 5, 2019
Keep Your Business Website Safe From a Cyber Attack
I recently had an unfortunate experience of needing to contact my website developer to help clean up a malware attack on my website. Thankfully, I was prepared ahead of time for this type of breach, and my website was not down for too long. Sound familiar? As business owners, we have to safeguard our valuable…
August 20, 2019
7 Hallmarks of Successful B2B Companies
Our fast-paced digital society requires companies to operate swiftly and decisively if they want to position themselves for long-lasting growth. It is especially true for B2B organizations and their marketing efforts – while many private customers are conservative and will stick to the businesses they have been dealing for a long time, B2B clients will…
August 13, 2019
Effective Data Scraping Strategies and Resources for Digital Marketers
Data scraping is not a new practice. It pre-dates the internet and existed even before data mining was much of a concept. From a marketing perspective, it began long before manual copying and pasting. Relevant company information got copied with pen and paper. These days, bots do the work for us and have a superior…
August 8, 2019
How To Establish Thought Leadership In Your Niche
When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…
July 18, 2019
7 of the Best Ways Your Brand Can Benefit from Influencer Marketing
Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information. This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…
July 9, 2019
How Integrating AI Into B2B Marketing Can Scale Your Business
The merger of artificial intelligence (AI) and B2B marketing isn’t something that’s just around the corner. It’s already here. It’s revolutionizing the course of businesses willing to take the leap and use AI to their advantage. With the right marketing strategy, you can scale your business like never before. But of course, you already know…
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