September 12, 2014
Why Content Marketers Have To Think Like Publishers
By Greg Satell In 2010 Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast. Unfortunately, as this HBR case study points out, it was an abysmal business failure and…
September 5, 2014
What Is The Relationship Between Influence and Expertise?
In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
September 2, 2014
Make Your Content Memorable. Here’s How
By Lee Traupel Great content marketing can and should incorporate personality! Who sells more Sports Illustrated issues: Peyton Manning or Kate Upton? No contest it’s Kate. Not to be chauvinistic ladies, just trying to make a point. Peyton has the gravitas but Kate “delivers” a level of brand cachet at least in her fifteen minutes…
August 28, 2014
4 Ways to Maximize Your SlideShare Presentation
As we’ve discussed many times on Curatti, the rise of visual content plays an important part in any company’s content marketing strategy. Whether its opting for an informative infographic, snazzy cover photo, or meme to project a company value, what a company places visually on its social channels can be interest generating or drive people…
August 26, 2014
Turn Stale Content Into Fresh Ideas For Your Business
Are you creating a lot of content for your business blog, but still not getting the results you need? Maybe it’s not so much the quantity that matters, but rather the quality. We need to ‘water the flowers’ and keep our marketing current with fresh ideas. Search engines showcase the articles that attract an audience…
August 25, 2014
Are You a Collector a Curator or a Social Connoisseur?
By Bryan Kramer It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn’t easy, because…
August 19, 2014
Content Marketing: Start Conversations Don’t Join Them
By Greg Satell When asked about what makes a great ad, advertising legend Leo Burnett advised, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” He wanted his work to cut through, because as he also said, “If you don’t get noticed, you don’t have anything.” And…
August 17, 2014
Why Your Content Lives or Dies in 10 Seconds
By Lee Traupel Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song – you’re humming along or tuning it out. You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian…
July 31, 2014
What The Power of a Great Content Curator Means for Your Brand
Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content…
July 22, 2014
Is Your Content Living A Resume or Eulogy Life?
Watch Video Resume vs. Eulogy TV analyst and author David Brooks’ TED Talk on living Eulogy instead of Resume lives was so moving I wrote a post asking my friends on LinkedIn if they were living Eulogy lives. Today’s Curatti post asks a variation of David Brooks’ question, Is your CONTENT living a resume or…
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