December 18, 2021
How to Play Around With Google Suggest to Come Up with Content Ideas
[Updated November 1, 2022] Google is pretty much the only search engine that matters. Yes, others may be used more in certain regions, such as Baidu (with around 8% of overall usage, followed by Bing at 7%, according to Smart Insights). But even with those and other search engines, Google takes more than 77% of…
November 16, 2021
12 Brand Mention, Twitter Strategy and GIF Making Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…
November 11, 2021
How to Write Great SEO-Friendly Content (Updated)
2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…
September 30, 2021
How To Scale Up Your Content Marketing (As A Solo Blogger)
There was a time when blogs were all about answering people’s questions and writing stories. Nowadays, however, they’re used as sales and growth tools. That’s why so many bloggers are interested in scaling up their blogs to turn them into assets that can generate income for years. But how do you achieve that as a…
August 31, 2021
Does Content Quality Still Matter in Core Web Vitals?
Many website owners, digital marketers, and SEO experts are optimizing their website for Google’s Page Experience to retain or increase their ranking on search engine results pages (SERPs). Page Experience is Google’s recent major update that began rolling out in the second quarter of 2021, a key component of which is Core Web Vitals (CWV).…
August 12, 2021
How to Use Slideshare to Build a Stronger Personal Brand
As marketers, we are faced with a multitude of platforms and content tactics to reach our audiences. As the amount of content created on a daily basis increases and trends in content consumption change, it’s necessary to experiment with new forms of content and new platforms. Platforms that enable us to create, distribute and embed…
August 10, 2021
Your Employees Are a Content Gold Mine: Here’s How To Use It
57% of companies say that they create content to improve their brand’s reputation. Interestingly, one of the biggest factors that impact how consumers feel about your brand is how well you treat your employees. In fact, 30% of consumers say that their decision to become a loyal customer hinges on a brand’s treatment of staff.…
July 5, 2021
Turn One Research into Dozens of Awesome Articles!
[Updated June 29, 2022] Alright, full disclosure time: I love doing content research. For some people, it is the most tedious, boring, long and agonizing part of writing for the web. But to me, it’s the quiet fireplace time with my cup of coffee that will get me busy for the next week or so…
June 29, 2021
Why SERP Volatility Is So Important For Keyword Research
SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue. But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…
June 17, 2021
How to Create a New Content Project Based on Seasonality
There’s one common problem every blogger is facing… “There’s so much content out there: How do I stand out?” Any time I feel the urge to start a new blog or I get a new client, there’s always that question. What to write in the era when every topic – no matter how finely niched…
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