June 7, 2018
What Marketers Need to Know About Social Media Marketing: The Movie
Have you seen Social Media Marketing: The Movie yet? If not, you should. I made the movie because I wanted to explore how businesses can use social media to boost their brand online. To that end, I sat down with several key influencers in digital strategy. They shared some insights I hadn’t thought about before.…
June 6, 2018
How to Effectively Use Storytelling to Attract a Larger Following Online
In order to be successful with your website and on social media your business needs to offer great storytelling content that connects with your audience in order to establish a trusted and authoritative brand online. This is the key to selling your product or service. If that isn’t happening then the missing link is inside…
June 5, 2018
Your Authoritative Link Building Guide (Courtesy of Ahrefs)
As you have already understood, we are going to talk about links. The formula is simple: everybody who wants to rank high in Google has to build links. Why? Because Google, as well as other popular search engines, view them as one of the prime indices to rank web pages. You have probably studied tons…
May 31, 2018
5 Reasons Why Blog Content Should be a Part of Your Marketing Strategy
You know this by now, but it doesn’t hurt to say it again – content is the most important part of your digital marketing strategy. We’ll tell you why in a minute. It’s true that the hype has recently shifted from text-based content to video. However, it doesn’t mean you should second-guess the relevance of…
May 22, 2018
Does All Of Your Social Media Content Serve Your Whole Audience
A little departure from our normal article. Jenn Herman relates a discussion with a blind fan, that had a profound effect on her. And it may well make you think. Certainly, it’s a very quick and easy read for such a long article. It is another article in our “Great Articles You may have missed” series.…
May 21, 2018
The 3 Most Important Things to Outsource in an Online Business
If you’ve recently launched an eCommerce business, or are thinking of doing so, you’ve probably heard something along the lines of: “One of the best things about running an online business is the freedom it provides.” Running a virtual company does offer more freedom and flexibility than a traditional company might. There is no physical…
May 17, 2018
Quick Tips For Smart Content Curation
With the wealth of Data supporting the value of Content Marketing, even those who do not currently leverage its value, are under no doubt as to its importance. As experienced writers are all too aware, it’s almost impossible to write truly unique content. That said, we must all inject something in our articles that draws…
May 3, 2018
Here’s How To Improve Your Content Marketing Strategy
If you are a digital marketing professional, you can spot grandiose claims a mile off. These days it’s almost impossible to trick a customer (not that you should even want to). And you also can’t brand yourself differently to the actual quality of your service/product. Being on the receiving end of every type of marketing…
April 30, 2018
How to Place AI at the Forefront of Your Content Marketing Strategy
In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding…
April 26, 2018
B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate
Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the…
« Previous Page — Next Page »
