Category: Analytics

David Gutierrez
June 11, 2018

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need


Michael Deane
May 8, 2018

Are You Monitoring All Of The Right Metrics?

Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy



Avinash Nair
November 28, 2017

3 Reasons Why Site Speed is an SMB’s Most Important Metric

Why Site Speed Is So Important

If there is one thing almost everyone living in the ‘first world’ agrees on, it’s the sheer frustration of a slow-loading website. For SMBs working tirelessly to break into the market, this can be the grim reaper of all their efforts. To put things in perspective, in 2016, experts found the threshold for eCommerce website


Joan Selby
May 1, 2017
SEO Audit

Let’s skip the part where we convince you how important search engine optimization (SEO) is. You already know that. With a great SEO strategy, you can rank higher than your competitors in Google search results. This means more people will come to your website, and the visits will bring you more money. Now, the only


Tony Zambito
February 24, 2017

6 New Approaches To Understanding Customers

customers

This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in


Susan Gilbert
January 17, 2017

12 Tools To Improve Marketing ROI, Strategy & Knowledge

Marketing ROI strategy

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme centers around Content Marketing Tools. The subjects are: Increase your Marketing ROI Improve Social Media Marketing strategy Expand your Marketing knowledge   Increase Your Marketing ROI


Helen Miller
January 5, 2017

Boost eCommerce Conversions with 15 Proven Web Techniques

With more retailers getting online, the competition becomes far more severe. The techniques that helped you grow online revenue a couple of years ago are effective no more. Online marketers need to come up with new solutions on how to sell for profit on the modern web. The key purpose of any online store is


Daniel Newman
December 26, 2016

The Top 10 Marketing Trends For 2017 [Infographic]

Marketing Trends 2017

This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series. Marketing Trends 2017 Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a


Susan Gilbert
December 20, 2016

12 Great Content Marketing Tools and Resources

Content Marketing Tools and Resources

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme is around Content Marketing Tools. The subjects are: Efficient Content Marketing New Royalty Free Stock Image sources Business Growth   Make Your Content Marketing Efficient With


Next Page »