Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…
Convincing a reluctant prospect to become your customer or an existing one to remain is not that easy; if you want to have chances to be successful, you have to provide them with great reasons. Actually you need to spur their emotional side with one of the most powerful triggers in customer service — empathy. Every…
Without a doubt, businesses of all sizes spend a lot of money on business travel. The Global Business Travel Association (GBTA) projected total business travel spending would hit $302.7 billion in the U.S. alone. This leads to the question: What exactly are business travelers spending all this money on? The Cost of Business Travel As…
First, let’s define what guest blogging is in the context of this post. A guest post is high-quality, often original, content that your readers, or the readers of another site, find useful. All that to say it’s not a spammy, content farm method for getting links. So, when Google’s Matt Cutts wrote – “The decay and…
If you polled your consumers right now, would all of them say that they trust you? Are you 100% sure? More than ever, competition is fierce and customer loyalty hard to come by in almost any market. Consumers are becoming increasingly skeptical as they receive Dozens or perhaps even hundreds of brand messages daily, both…
Your website has just a few seconds to capture your visitors before they decide to move on to the competition. There are many reasons why a business may not able to capture leads — one of the biggest being a lack of appealing visual content. Adding great graphics to your design can help accomplish several…
Images impact your brain a lot easier than text does. If you’ve been in the social media industry for any amount of time you already know this. That is why it is so easy to build traffic over on the Pinterest platform. Take Twitter for example, even 140 characters take the brain a little longer…
One of the latest updates Instagram has provided is the ability to upgrade your account to a business profile. Before I show you how to convert your account to a business profile on Instagram, I first want to talk to you about why you should. Because this is something that a lot of people wonder…
The word “entrepreneur” seems to be used quite frequently these days. In fact a vast majority of people in my circle consider themselves entrepreneurs. Sure, the internet has revolutionized the way modern business is done forever. Although I don’t quite think that it is any indication of the entrepreneurship realm. Tweet962Share40Share20Pin1K Shares
Content creators are surrounded by great expectations. They may have to provide quality content while working against the clock. So, it is no wonder that staying creative in a stressful and highly active environment is quite a challenge. There is an ocean of unpredictable shifting trends and impossible deadlines on which the content creators are…
