If you are not using Instagram as part of your marketing strategy, then I can assure you that you’re missing out and leaving opportunities on the table. Instagram offers an unprecedented amount of untapped potential for any business. Even for someone like me who still operates a startup in hope of finding its true calling.…
Foreword At Curatti, we have always strived to bring our readers great articles from top bloggers and thought leaders, as well as excellent crowd-sourced, guest blog posts. We’ve decided to formalize the re-published articles into an ongoing series called “Great Articles You may have missed”. Where better to start than with a great friend of…
Facebook ads are not only a great way to grow your business Page — they also can help improve your website traffic and conversion rates. According to a Socialbakers report, 92 percent of marketers are now advertising on this powerhouse social network. The retargeting feature, launched at the beginning of last year, can give your…
You put all your heart and soul into writing posts on your blog, and yet it seems you get hardly any readers. This doesn’t seem fair. Especially when other blogs seems to produce (in your opinion) inferior posts and they seem to have thousands of readers. What is it that they’re doing right and you’re doing wrong?…
People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Doing so will lead you to more effective online engagement, content design, and sales conversations. The relationship between…
Our day-to-day lives have become mobile-centric. Everything that we do as consumers revolves around mobile technology. From checking email, social media interaction, paying bills, shopping and absorbing rich media, our world seems to be complimented by smartphones. It’s imperative for companies to comprehend and harness the importance of mobile-centricity. Tweet67Share18Share11Pin197 Shares
Many articles begin with cautions to readers about the ever-increasing volume of knowledge at our fingertips, and how that leads to overwhelm. Commentaries abound around how we might stand out from the crowd. Due to this natural need, the pace of over-hyping and over-labeling has also increased. This trend is at its most obvious in…
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…
Convincing a reluctant prospect to become your customer or an existing one to remain is not that easy; if you want to have chances to be successful, you have to provide them with great reasons. Actually you need to spur their emotional side with one of the most powerful triggers in customer service — empathy. Every…
Without a doubt, businesses of all sizes spend a lot of money on business travel. The Global Business Travel Association (GBTA) projected total business travel spending would hit $302.7 billion in the U.S. alone. This leads to the question: What exactly are business travelers spending all this money on? The Cost of Business Travel As…
