It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some…
‘Do, do, do’. This is not a song. It’s a common approach though for many brands, assuming that the more they do the better business results they’ll get. The bad news is that this equation is not necessarily effective. In fact, as we live in a fast-paced, competitive world, taking smart and innovative decisions and…
Every now and then, we like to make a slight departure from our usual posts. Today, we’re presenting an Infographic of Social Media Tips, Tools and Fun facts that was created by Jason Jackson of HostingCaptain.com. The obligatory best posting times are naturally included! It covers Instagram, Facebook, Twitter and Pinterest. The research and design…
Website development is an intricate part of any business. A cohesive web presence is essential to any brand regardless of your industry. A website is 1 of 5 pieces of content every consumer will interact with during their purchase journey. Google particularly process over 2 trillion search queries annually and sometimes as many as 40,000 per…
Continuing our “Great Articles You may have missed” series….. As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a crucial element of digital marketing success. At the heart…
Do you find that your business has stalled and is not making any progress? You might be in the midst of over analyzing your efforts. When it comes to creating content, managing clients, advertising and social media, it’s easy to get caught up in a perfectionist mindset. While preparing and planning are both essential, these…
Let’s be clear about this: there are many small and medium sized businesses out there who are regularly getting substantial business from their LinkedIn activity. However there are others who do not. Whether your business is in the first or second category I hope this article will give you some ideas and inspiration on how…
You’d think that just putting together a survey would be easy, right? Just ask the questions that you feel need answering, then decide the format and software, and where you want to post it. So easy in fact, that at least as of 2013, according to vovici.com, it was estimated that American adults received 7…
This is the second article in our “Great Articles You may have missed” series. This Is Why You Need To Promote Your Blog You blog. You hit “Publish”. After that you sit back and wait for the traffic to come to your blog. But isn’t there more you could do? Are you leaving something out?…
Brand image can be roughly explained as your brand’s personality. It helps you attract loyal followers of the same personality or cult. Great examples are Wolverine Boots, which attracts people with a strong, rugged personality, and Etsy, which attracts people with artistic leanings. As with everything else in marketing, brand image can’t be built in…
