This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had…
New websites are popping up on the internet every second. The name of the game is creating a consumer-friendly platform to encourage user action. If a website fails to meet these demands, visitors will have no problem clicking away. Simply having a website with product listings or content doesn’t cut it anymore. Brands must keep…
Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV. This article from Wade Harman shows how you can benefit from this method. It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] The right combination of the right tools can really be a game changer! Especially in the world of SEO. However, with so many available, it is hard to know where to begin. If you type “SEO Tools” in Google, the results can be overwhelming. Give it a try! There are tools for:…
In our first Curatti On Air video, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also. John…
This is another departure from our usual content, but this is oh so important! Chances are, some of your content has been used by others without attribution or permission. Content theft, which is what that ultimately comes down to, is a problem many are aware of but everyone should be. Shelly Kramer gives plenty of…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme centers around Content Marketing Tools. The subjects are: Increase your Marketing ROI Improve Social Media Marketing strategy Expand your Marketing knowledge Increase Your Marketing ROI…
We are surrounded by different types of copy wherever we go – especially because we spend so much of our time online. And most good copy seems deceptively easy to write because it beautifully simple, concise, and direct as if it was written specifically for you. However, writing good copy is often challenging, and even experienced…
We think that writing an email is the simplest possible job to do in a business, and despite that, the number of seemingly small errors we make is simply alarming. Writing business emails – any email, come to that – is apparently not as straightforward and simple as we would like to think. One small…
In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing…
