Paolo Fabrizio
February 6, 2017

The Must-Have’s of a Social Customer Service Platform

Social Customer Service platform

‘Hey Paolo, what’s the best Social Customer Service platform for my business’? This is a question I often get asked that can not be answered with a tweet. In fact, by the time a brand is searching for a ‘digital dashboard’ to interact with different channels with customers, they should have already planned their overall customer…


Jan Gordon
February 3, 2017

Curatti On Air – The Ana Hoffman Interview (Video)

Ana Hoffman Curatti On Air

Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!). She happily borrows from the old…


Raymond Morin
February 2, 2017

Generation C: The ¨Tsunami¨ of Independent Entrepreneurship

Independent entrepreneurship

Today, there is a real boom in entrepreneurship. Co-working spaces are emerging all over the world.. The American giant, We Work already count 75 offices facilities around the world, and will soon open offices in Montreal. Co-working spaces are actually only one of quite a number of new services aimed directly at entrepreneurs, freelancers and…


Susan Gilbert
February 1, 2017

The Evolution and Importance of Memes and Infographics

Funny memes

I was asked recently, “What is the definition of a meme; and, how did they ever get that name?” Most of us have seen funny images and sayings with animals, celebrities, etc. on social media. When people started to add sayings to the photo of what they thought, this became known on the Internet as…


Martin Shervington
January 31, 2017

Your 10 Step Marketer’s Guide To Improving Customer Service

Customer Service and Social Listeing

This article by Martin Shervington is on a subject we take very seriously. Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode. It is another in our “Great Articles You may have missed” series.   Introduction When I read customer service oriented…


Bryan Kramer
January 30, 2017

7 Ways that Human Experiences Still Beat Technology

Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are…


Ruchika Sharma
January 27, 2017

Your Complete Content Plan Part 1: Keyword Research

Keyword Research

As a Content Marketer working with a web push platform, at the beginning of every month, I encounter the trickiest part of my job – creating my monthly content plan. As much as I loved content marketing, I hated formulating my Content Plan. It was a nightmare for me! However, this one thing serves as…


Timothy (Tim) Hughes
January 26, 2017

Have We Got Persona Marketing All Wrong?

Persona Marketing

This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had…


Avinash Nair
January 25, 2017

3 Key Indicators That Your Website Needs a Change

old website needs change

New websites are popping up on the internet every second. The name of the game is creating a consumer-friendly platform to encourage user action. If a website fails to meet these demands, visitors will have no problem clicking away. Simply having a website with product listings or content doesn’t cut it anymore. Brands must keep…


Wade Harman
January 24, 2017

Why You Should Harness The Power of Scarcity Marketing

Scarcity Marketing

Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…


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