On June 1st, my interview for the Summit on Content Marketing went live. For those who were unaware of this purely online event, it took place over 2 weeks. In that time, 105 people either gave presentations or were interviewed. Some were superstars. You can see a list of the keynote speakers below. I was…
Let’s start with this disclaimer: Never try to recreate somebody else’s idea. When I see articles telling people that they can have the same success as “I did”, if they follow these simple steps, it drives me crazy. So many factors need to be established before embarking on such a plan, there is simply no…
In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths. It is another in our “Great Articles You may have missed” series. Busting Some Digital Marketing Myths We all lie to ourselves in one way or another. And this is certainly true in Digital Marketing. Fortunately, we are…
There is no better way to establish your expertise, while adding value to your prospects and customers, than creating a blog. But, for a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially for non-writers. With content marketing gaining more relevance every…
It’s starting to become obvious that most bloggers are getting fewer comments on their blogs than they did some years ago. For ordinary, mortal bloggers, this can be very demoralising. Some may consider this lack of interaction as a sign that nobody loves them or are reading their posts. In fact to them the blogosphere seems to be completely devoid of readers!…
In this installment of Curatti On Air, we talk with Keri Jaehnig. The name of her website, Idea Girl Media, is indicative of what you can expect from her if you follow her. She remains ahead of the curve. And that is evidenced by the topic of this interview and her previous Curatti article “7…
Audio content is growing! If you are thinking of embarking on your own audio content project, you need to read this article by Shelly Kramer. It is another in our “Great Articles You may have missed” series. Don’t Just Create Audio Content. Market It! Audio content—everything from traditional podcasts to Facebook’s newly introduced Live Audio…
Are your revenue goals falling behind? Is your business not experiencing a high return from your social media efforts? In the past, sales were generated from cold-calling, advertising and marketing online with services like Google Adwords. Today, that has all changed with the rise of mobile marketing and social networks. The result has been the…
Search Engine Optimization (SEO) is the technique to ensure that a site is reachable to a search engine and improves the chances to be easily found. It is a cluster of different strategies and tactics to obtain a high-ranking placement in the search results page of a search engine [SERP] by increasing the number of…
Here’s the good news: commitment, perseverance and business acumen are essential to get new customers. Here’s the bad news: once you won them you need to use the same ingredients plus adding extra effort if you want to retain them! As business is based on the relationship between people, it is paramount to nurture them…
