Bryan Kramer
May 24, 2018

Why Digital Transformation Needs To Maintain A Human Touch

Digital Transformation Needs To Maintain A Human Touch

Digital Transformation continues to gain velocity. But even as technology takes over many tasks, it’s important that a Human touch is retained. This thought-provoking article by Bryan Kramer s another in our “Great Articles You may have missed” series. Maintain A Human Touch in Digital Transformation A few years ago, experts were trumpeting that the future…


David Gutierrez
May 23, 2018

E-commerce Smarts: Driving Long-Tail SEO

Long-tail keywords for e-commerce

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s…


Jenn Herman
May 22, 2018

Does All Of Your Social Media Content Serve Your Whole Audience

Does All Of Your Social Media Content Serve Your Whole Audience

A little departure from our normal article. Jenn Herman relates a discussion with a blind fan, that had a profound effect on her. And it may well make you think. Certainly, it’s a very quick and easy read for such a long article. It is another article in our “Great Articles You may have missed” series.…


Avinash Nair
May 21, 2018

The 3 Most Important Things to Outsource in an Online Business

What should you outsource?

If you’ve recently launched an eCommerce business, or are thinking of doing so, you’ve probably heard something along the lines of: “One of the best things about running an online business is the freedom it provides.” Running a virtual company does offer more freedom and flexibility than a traditional company might. There is no physical…


Jan Gordon
May 17, 2018

Quick Tips For Smart Content Curation

Quick Guide To Content Curation

With the wealth of Data supporting the value of Content Marketing, even those who do not currently leverage its value, are under no doubt as to its importance. As experienced writers are all too aware, it’s almost impossible to write truly unique content. That said, we must all inject something in our articles that draws…


Susan Gilbert
May 16, 2018

12 Tools To Improve Instagram Marketing, Subscribers and Websites

Instagram Marketing, Blog Subscribers and Wordpress Plugins

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Instagram marketing tools Subscriber tools for blogs WordPress plugins Power up Your Instagram Marketing With These 4 Mobile Apps 1) Better quality images –…


Shane Barker
May 15, 2018

6 Super Effective Ways to Boost your Mobile Conversion Rates

Boost Mobile Conversions

Certainly, anything to do with eCommerce is more likely to be relevant to retail sites. However, there are always lessons to be learned by B2B organizations. This article by Shane Barker looks at how to boost your mobile conversion rates for eCommerce. It is another article in our “Great Articles You may have missed” series.…


Shelly Kramer
May 14, 2018

3 Ways Marketers Can Use Social AI For Lead Generation

Social AI For Lead Generation

Artificial Intelligence’s impact on marketing continues to gain speed. In this article, Shelly Kramer looks at the early steps of Social AI and how it can boost Lead Generation. It is another in our “Great Articles You may have missed” series. Social AI For Lead Generation Marketers use social in a variety of ways, from searching for social…


Robert Caruso
May 9, 2018

Why Great Customer Service is Invaluable In Marketing

GREAT CUSTOMER SERVICE

In this article, Robert Caruso discusses how great customer service is a form of marketing. More specifically, if you get your customer service right, the word-of-mouth publicity could bring you more customers. It could also earn you brand advocates! This is It is another in our “Great Articles You may have missed” series. Great Customer…


Paolo Fabrizio
May 7, 2018

Going Digital? You Need a Customer Information Hub

Customer Information Hub

More and more customers are using digital channels to knock on brands’ doors because they want to get fast and effective replies to their queries. While some brands are already adapting to this new customer service scenario, others remain hesitant when it comes to investing in Digital Customer Service. On one hand, it is a…


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