We all like to feel that we are personally being addressed in marketing efforts aimed at us, right? But at what point does personalization cross the line and simply go too far? Daniel Newman delves into the subject. It is another article in our “Great Articles You may have missed” series….. Personalization: How Much Is…
Digital Transformation continues to gain velocity. But even as technology takes over many tasks, it’s important that a Human touch is retained. This thought-provoking article by Bryan Kramer s another in our “Great Articles You may have missed” series. Maintain A Human Touch in Digital Transformation A few years ago, experts were trumpeting that the future…
In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s…
A little departure from our normal article. Jenn Herman relates a discussion with a blind fan, that had a profound effect on her. And it may well make you think. Certainly, it’s a very quick and easy read for such a long article. It is another article in our “Great Articles You may have missed” series.…
If you’ve recently launched an eCommerce business, or are thinking of doing so, you’ve probably heard something along the lines of: “One of the best things about running an online business is the freedom it provides.” Running a virtual company does offer more freedom and flexibility than a traditional company might. There is no physical…
With the wealth of Data supporting the value of Content Marketing, even those who do not currently leverage its value, are under no doubt as to its importance. As experienced writers are all too aware, it’s almost impossible to write truly unique content. That said, we must all inject something in our articles that draws…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Instagram marketing tools Subscriber tools for blogs WordPress plugins Power up Your Instagram Marketing With These 4 Mobile Apps 1) Better quality images –…
Certainly, anything to do with eCommerce is more likely to be relevant to retail sites. However, there are always lessons to be learned by B2B organizations. This article by Shane Barker looks at how to boost your mobile conversion rates for eCommerce. It is another article in our “Great Articles You may have missed” series.…
Artificial Intelligence’s impact on marketing continues to gain speed. In this article, Shelly Kramer looks at the early steps of Social AI and how it can boost Lead Generation. It is another in our “Great Articles You may have missed” series. Social AI For Lead Generation Marketers use social in a variety of ways, from searching for social…
In this article, Robert Caruso discusses how great customer service is a form of marketing. More specifically, if you get your customer service right, the word-of-mouth publicity could bring you more customers. It could also earn you brand advocates! This is It is another in our “Great Articles You may have missed” series. Great Customer…
