It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This…
Working a 9-to-5 job has its benefits, and many people feel comfortable in their jobs. Still, it cannot be ignored that having their own business is an attractive prospect to a large portion of people. Transitioning requires hard work, a little luck, and no small amount of courage. And in many instances, it’s wise to test…
The following is made up of 4 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improving your Facebook Page Better business management Artificial Intelligence Tools Marketing management for Twitter Use These Facebook Apps To Help Grow Your Page 1)…
We are living in times where people click before they eat, and look at the world through their camera lens. Everyone with a mobile phone and a social media account is a publisher these days. And some are writing about products and brands! This is a form of user-generated content. But, what does this mean…
A good landing page is crucial to the success of your online business. Having a good landing page offers a sure-fire means for increasing your conversion rates. In opposition to the traditional homepage, a landing page is much more focused and operates to achieve a single objective. It is basically designed to deliver what the customer…
After a relatively sluggish start, blogging gained popularity quickly during the late 1990’s and early 2000’s. Since then, we’ve been witnessing a sort of revolution where countless individuals have made a name for themselves. Inevitably, the issue of quality over quantity was put into focus as more people started using blogs Businesses, in particular, realized…
Let’s cut to the chase. As the volume of content continues to increase year-on-year, so does the demand for qualified content writers. And what happens when demand increases? Potential remuneration increases. And that’s good news for those thinking about (or already embarking on) a content marketing career. Last year, a marketing executive report by Conductor…
You know something has crossed over from early adopters to the mainstream when you hear your parents shout (because they cannot use a smartphone in a normal speaking voice), “Hey Siri” (or Alexa or Cortana). It’s a clear indicator that voice search is increasing in use. Did you know that 20% of all mobile searches…
Almost every business with an online presence has a blog. However, many business owners seem to jump on this bandwagon simply because they are expected to provide one. They do it without giving the promotion, content, and development of the business blog much thought. At best, they assign some hapless subordinate to post random facts…
In terms of reliability and consistency, social media is the most stable avenue for brand exposure the world has ever known. People whole-heartedly incorporate social media into their everyday lives. And that opens up an unprecedented opportunity for businesses to connect with their target demographics. In the USA, more than $14.8 billion was spent on…
