Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…
Digital marketing is evolving at a breakneck speed. The constant changes in search engine algorithms are gradually decreasing the importance of traditional SEO. So businesses willing to stay ahead of the game has to constantly look for new ways to promote themselves and their content. That’s because if they don’t do it, then at least…
Do you want to transition from a commute to a home office? Working from home is a growing trend, especially in the United States. In the new Gig economy, 34 percent of the American workforce consider themselves to be freelancers according to Nasdaq. Over the next decade, this non-traditional employment trend will grow by 179…
Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,…
“I wish I could, but unfortunately I can’t…”. That’s the typical sentence that expresses a sense of frustration. Did you ever utter these words? Well, in the past I did it more than once. Today I hear many people saying similar things – whether they refer to their life or their jobs. As a consultant, I…
If we think about it, websites are what landline phones were over a decade ago. They provided a means for a company to get in touch with their customers and/or partners. And they providing credibility, in the process. This doesn’t mean that phones no longer do that, because they do. But websites do it better.…
We’ve all heard the statistics – visuals are more memorable, more engaging, and more persuasive than text alone. So we add visuals to our content marketing strategies. Simple enough, right? Not so fast. A 2018 survey of marketers and creative professionals by Libris revealed that while most of the time visuals enhance the performance of…
The Internet has made the world into a hyper-connected global village. A century ago, connecting with someone on the other side of the world on a real-time basis would have been scoffed off as an impossible idea. In fact, radio had just become a mainstream technology. The telephone was a luxury that was restricted to…
It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This…
Working a 9-to-5 job has its benefits, and many people feel comfortable in their jobs. Still, it cannot be ignored that having their own business is an attractive prospect to a large portion of people. Transitioning requires hard work, a little luck, and no small amount of courage. And in many instances, it’s wise to test…
