This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…
Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do…
The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing…
The right brand persona on Twitter starts with having a professional profile. A lot of entrepreneurs and businesses choose to keep their company profile separate from their personal one – and for good reason. In order to build an authentic community, it’s important to be consistently recognized by your customers and followers with a message…
Last week, I hosted a live Q&A on behalf of a client where I video-answered their colleague’s questions about Digital Customer Service. It’s not the first time that I have done it, but it’s always exciting dealing ‘live’ with questions that you don’t know in advance. In this case, my customers were the participants of…
I get it. You want to further your blogging career by way of guest blogging. It’s a great way to get in front of a new audience. And of course, if your article meets the requirements of the blog you pitch, it’s good for them also, as they have some excellent content to publish. There…
Small and medium-sized businesses (SMB) need all the help they can get from automation tools for them to grow quicker and keep up with the competition. Truthfully, they need help from tools just to survive. It’s vital to use the right software or tools to expand your business, especially if you don’t want your startup to…
The reality of business today is that consumers have more options than they know what to do with. Chances are, there are hundreds – maybe even thousands – of companies offering the same products or services that you are. In many ways, the fact that the buying process is no longer limited to geographic location…
There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improve your business communication Attract more Twitter followers Make your website more interactive Improve Your Business Communication & Reach With These 4 Tools 1)…
