Specific hashtags are still important to include in content for all of the major social networks. And these should be focused on the image or topic. One of the key ingredients to marketing success on Instagram, in particular, is to know how to use these to attract new followers and interactions. In the early days…
Last week, I met the customer service team of an insurance company. I showed them a road map to help them integrate social networks effectively. They need to embrace Social Customer Service because an increasing number of customers ask for information and support thru Facebook and Twitter. As you can imagine, I had to answer…
You’re probably reading this sentence on your smartphone – possibly on a morning commute or enjoying your lunch break. One day, you put down the newspaper and decided that you’d consume the bulk of your information through this handheld item. Unsurprisingly, you weren’t the only one to do this. As technology continues to impact our…
Do you want to increase your email open rates? Of course, you do! It’s no secret that email is the unrivaled king of marketing channels. With a 40x return per $1 spent and a ROI that’s 4x higher than social media, direct mail or paid search, email is still the go-to channel for both B2B…
How would you feel if your site was nowhere on Google after dominating the SERPs for a while? I don’t know about you, but I would have my heart in my mouth. If you are like many of us, you would have that feeling too. You see, over 90% of the Search Engine traffic comes…
In recent years, we’ve seen various technological advancements in the tech scene. These include the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML), and robotics. Now, a new contender has joined the league in hopes of forging better content marketing strategies for marketers, It’s called Content Intelligence. What is content intelligence (CI)? To better…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Building a strong brand online Email management tools for Gmail Resources to help you improve your content writing Use These 4 Tools to Build…
Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. That’s why it is crucial for businesses to…
Don’t watch the clock; do what it does. Keep going. Overall, this advice from Sam Levenson is great. But, many content marketers stick only to the part up to the semicolon. And before they know it, tasks start piling up. It happens to the best of us, and we’re all familiar with that feeling when…
Visitors need only 2.6 seconds to land on that area of a website that most influences their first impression, according to researchers at the Missouri University of Science and Technology. It then takes less than 1/5th of a second for them to actually form that first impression. Do you know how to impress them? If…
