Are you getting a strong ROI from your current email marketing strategy? You might be missing out on valuable prospects if you are not sending your messages to an interested list of subscribers captured from your website or through your social media campaigns. According to Hubspot, email is still a preferred way for 73 percent…
The merger of artificial intelligence (AI) and B2B marketing isn’t something that’s just around the corner. It’s already here. It’s revolutionizing the course of businesses willing to take the leap and use AI to their advantage. With the right marketing strategy, you can scale your business like never before. But of course, you already know…
Customers have become digital, using social and messaging apps to chat with friends, family and businesses. When it comes to getting support, they’re ‘fast and curious’ because they expect brands to deliver real-time solutions. That’s a demanding challenge for many companies – especially those who haven’t valued the role played by customer service in the…
In 2018., there were 30.2 million small businesses registered in the United States alone. As most of them are aware that it is hard to build a sustainable business without having an online presence, more than 60% of small businesses use a website as one of the ways to connect with their customers. If you…
“If you don’t appreciate your customers, someone else will.” – Jason Langella There are quite a few tools on the market that you can try; thousands, in fact. When you’re looking through them it is easy to feel overwhelmed. You’re left wondering which one should use, and which tool or tools are actually going to…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Mobile productivity apps for business Proofreading tools for better content WordPress website plugins 4 Mobile Business Productivity Apps to Improve Your Online Presence 1)…
Link building is one of the key steps to improving your page rankings. But not everyone realizes that backlinks are a part of their trust factor. Many think that links are just a ‘number game.’ That’s why people started to buy links, insert their links in blog comments, and create unnatural anchor texts. All these…
Marketers have always been looking for ways to capture the attention of their buyers and get new blog post ideas. The audience is narrow, defined and has very specific needs. As we all know, there is so much information around us that it’s becoming ever-harder to stand out among all our competitors and reach our prospects.…
Securing financial transactions is always a concern for businesses, and blockchain technology is one of the most reliable third parties you can entrust to safely complete your transactions. Blockchain employs math and cryptography to create a free, open, and decentralized database that contains transactions between millions of individuals. The records of these transactions (money, property,…
As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…
