Shane Barker
July 18, 2019

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


Ben Alfrey
July 16, 2019

5 Ways Small Businesses Can Use Online Courses to Increase Sales

How YOUR Small Business Can Utilize Online Courses To Increase Sales

The Unique E-Learning League is a league table of some of the most successful online courses created, most of which you’ve never come across. The table boasts courses on all subjects from how to take perfect selfies and defend against a zombie attack to becoming a tour guide in your hometown. These courses are not…


Susan Gilbert
July 11, 2019

Use Email Segmentation to Improve Your Business Communication

Email Segmentation

Are you getting a strong ROI from your current email marketing strategy? You might be missing out on valuable prospects if you are not sending your messages to an interested list of subscribers captured from your website or through your social media campaigns. According to Hubspot, email is still a preferred way for 73 percent…


David Miller
July 9, 2019

How Integrating AI Into B2B Marketing Can Scale Your Business

How AI can help you scale your business

The merger of artificial intelligence (AI) and B2B marketing isn’t something that’s just around the corner. It’s already here. It’s revolutionizing the course of businesses willing to take the leap and use AI to their advantage. With the right marketing strategy, you can scale your business like never before. But of course, you already know…


Paolo Fabrizio
July 2, 2019

The Cultural Shift Towards Digital Customer Service

Corporate Culture Shift

Customers have become digital, using social and messaging apps to chat with friends, family and businesses. When it comes to getting support, they’re ‘fast and curious’ because they expect brands to deliver real-time solutions. That’s a demanding challenge for many companies – especially those who haven’t valued the role played by customer service in the…


Robert Brandl
June 27, 2019

The Great Website Builder SEO Experiment [Infographic]

The Great Website Builder SEO Experiment

In 2018., there were 30.2 million small businesses registered in the United States alone. As most of them are aware that it is hard to build a sustainable business without having an online presence, more than 60% of small businesses use a website as one of the ways to connect with their customers. If you…


Milosz Krasinski
June 25, 2019

Sentiment Analysis Tools That Will Transform The Way You Work

Sentiment Analysis Tools

“If you don’t appreciate your customers, someone else will.” – Jason Langella There are quite a few tools on the market that you can try; thousands, in fact. When you’re looking through them it is easy to feel overwhelmed. You’re left wondering which one should use, and which tool or tools are actually going to…



Adelina Karpenkova
June 18, 2019

Why Backlinks May Hurt Your SEO & How to Boost Inbound Links

Improve Your Backlinks Strategy

Link building is one of the key steps to improving your page rankings. But not everyone realizes that backlinks are a part of their trust factor. Many think that links are just a ‘number game.’ That’s why people started to buy links, insert their links in blog comments, and create unnatural anchor texts. All these…


David Gutierrez
June 13, 2019

How To Incorporate Snackable Content In Your B2B Marketing Strategy

Use Snackable Content In Your B2B Marketing Strategy

Marketers have always been looking for ways to capture the attention of their buyers and get new blog post ideas.  The audience is narrow, defined and has very specific needs. As we all know, there is so much information around us that it’s becoming ever-harder to stand out among all our competitors and reach our prospects.…


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