There’s no doubt that social media has made a big splash in the world of marketing over the past few years – and it’s a trend that shows no signs of slowing down. That said, however, is social media making email campaigns obsolete? It’s an interesting question that, at least among experts, produces a variety…
If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Visibility WordPress Blog Sales Market Analysis Increase Your Brand Visibility With These 4 Tools 1) Connect With The Best Talent – Bullhorn Recruit…
As eCommerce owners, you know data is vital to the success of your online store. From calculating inventory to understanding the total number of sales — data can tell you whether your store is on the right path to success. As you know, among all the tools one can use for harnessing data, Google Analytics…
Stop us if you’ve heard this before: “In the digital age, Social Selling is exactly what your company needs to succeed!” Pitching social selling as the next “hot new marketing trend” is itself a popular marketing trend. However, many marketers seem more concerned with making sure your company adopts it as soon as possible instead…
Hashtags form an important part of any social media strategy. While brands already leverage them to power up their reach and engagement, it’s also possible to use them to optimize your content. And how can you achieve this? That’s exactly what hashtag tracking can help you with. It helps you understand how your content, and…
Whenever we ask somebody to take an action, we can adopt two different approaches. The first one to be more direct, sometimes even imperative, the second one less direct but more persuasive. When it comes to dealing with your customers, chances are that you’ll need to ask them to do something: Whether it is sending…
48 percent of marketers plan to use YouTube as part of their marketing strategy. And for good reason! More than a billion people are active on YouTube. This means a huge chunk of your audience is already on it. So, what can you do with this information? Sure, you can create and present unique, fun,…
You look around and you see that times are different. The soup line has become popular again. You are thankful that you have not had to resort to it personally, but you see that there are those who could benefit from a bit of kindness and some available cash assistance. It seems that regardless of…
2020 is finally over! How long did it last? Until now, every year of our lives went faster than any before it. Not this one! Goodbye annus horribilis! You’ll never be forgotten! A Quick Summary of 2020 Life changed. The end! Our 2020 Authors This year, we published over 130 articles, some written by old…
