For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to…
World Is Upside Down The world is upside down and SoLoMo is to blame. SoLoMo stands for Social, Local and Mobile and the combination of these power trends is leveling the karma of many traditional brands. This Curatti post examines 5 Ways SoLoMo disrupts customer loyalty for car makers and dealers. Least you think its…
Surveys! More and more people in Social Media are doing them! The idea behind this is flawless. We want to serve our customers by better understanding their needs, so why not ask them! We did two for Curatti, the second of which, on Social Media Analytics, was with a view to a third. Well that…
There is a lot of interest these days in visual storytelling because images are processed faster by the brain, and they are way more memorable than text. So mastering the ins-and-outs of visual storytelling is key if you want to grow your business, gain more visibility, or make a difference in the world. So I…
This is the third post in a 12 month series on the use of Instagram for businesses. If you’re going to use Instagram as part of your business marketing, it’s imperative that you have a good strategy in place. Many businesses have taken the time to craft a strategy for their Facebook and Twitter accounts.…
Everyone has the same problem – New Money’s CATCH-22: You need a scaled network to charge for content. You can’t scale a network without money. New Money’s CATCH-22 When Gary Vaynerchuk created his wine videos they went viral creating a lifting tide that became The Thank You Economy. Share, Vaynerchuk’s book The Thank You Economy…
Having already talked at a high level about Semantic Search and simply mentioning Google Page Rank, in the article How To Lead Readers From Their Search To Your Solution, it seems fitting to close the loop on Page Rank by delving more deeply into it. And we can ignore it if we choose, but sooner…
At the end of my article, ‘How Do We Find Our Way Out Of The Content Echo Chamber?’ I stated: “Mastery of semantic search is surely key to finding the bigger audience. The ability to naturally integrate our not so general knowledge into what the public is already searching for, will be key to claiming…
We sent Greg Hickman of Mobile Mixed your questions regarding Mobile. These are his answers. Why is mobile more important now than ever for B2B? It really doesn’t matter if you’re B2B or B2C, mobile has impacted the way we as consumers communicate and do business. We all use our mobile devices for many…
We Are All Visual Marketers Now The meat of this Wikipedia visual marketing definition is “relationship between an object, the context it is placed in and its relevant image”: As digital marketers and storytellers we use images to seduce, cajole and support. Fashion and design provide great examples of visual marketing… but these days we…
