Andy Capaloff
April 3, 2014

The World Outside Of Our Bubble [Infographic]

This is a light-hearted follow-up to my article, How Do We Find Our Way Out Of The Content Echo Chamber?  This time, the simple goal is to get you to think about who ’everybody’ is, as in, the everybody who knows almost everything about almost everything that we content writers purvey.

Did you know that as of March 26tt, 2014, the US Census Bureau estimated the world’s population to be 7.154 billion?  In actual numbers, that’s 7,154,000,000.

Did you also know that there were 1,150,000,000 Facebook users in 2013, along with over 500,000,000 for each of Twitter and Google+ and over 238,000,000 on Linkedin?

Amazing numbers, right?  A few more amazing numbers are presented here:


So my question is, when was the last time you either said or heard someone else say “Everybody knows that!” in response either to a post you just read or that perhaps someone you know was thinking of writing?

Would that be everybody with a Social Media account, perhaps?  They all know the rate at which Data is proliferating or about Customer Personas or whatever else so many in this small arena think is old hat?

How many eyeballs saw that brilliantly performing piece that spread like wildfire with Tweets, Likes, INshares and +1s comfortably surpassing 500 flares?  Perhaps just about everybody you know and share information with on a daily basis, but really, was it everybody?

There will be a Part 3 to this series, in which I will attempt to discuss a potential scenario or two on how subjects everyone reading this article will know plenty about, might be written to be found by some people who will never have heard of even the thought leaders in the respective topics.

In the meantime, I leave you with an amusing thought to ponder:

In a world where a grande coffee is small and inane things are dubbed awesome, is there a more incorrectly used word than “everybody”, in our little bubble?


Image with thanks to:

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Andy Capaloff

Andy Capaloff is the COO of Curatti. Prior to moving into the world of Content Marketing, Social Media Management and the day-to-day running of a Digital Marketing company, Andy spent over 3 decades in various aspects of IT. It is here that he honed his writing and technical skills, and his ability to ask uncommon questions.