Young marketers may consider email as old school. There’s no question that social media gets you results faster. But we’re not here to argue which form of marketing is better because the truth is you need both. Instagram is almost unbeatable when it comes to brand discovery. You can readily engage with customers, get feedback,…
As human beings, whatever pains us quickly become our priorities. This is true in every facet of our life. When it comes to managing online conversations with customers, many priorities rise up, often at the same time. If you just focus on them though, you’re bound to lose sight of the big picture. To prevent…
No matter what people say, everyone has an inner critic. You know who your inner critic is. It is that voice inside your head that keeps telling you that you are not good enough or that your writing is poor. Although your inner critic can make you feel miserable, it can also help you become…
Artificial intelligence (AI) and machine learning (ML) are becoming rapidly entrenched in all forms of business and life beyond it. Why then, do they have so little implementation in actual B2B marketing? Fewer than 20% of B2B enterprises use these technologies in meaningful ways that transform the way they connect with customers. That’s a shame since…
Video marketing utilizes conventional marketing copy and turns it into engaging video content that people love. Marketers have used this strategy to increase their conversion rates effectively. Video marketing is an ideal strategy for online campaigns. That’s because 82% of internet traffic is now equipped with video content, suggesting that more people consume videos compared to…
In 1964, MIT professor Joseph Weizenbaum developed what we could call the first prototype of a working chatbot. It was called ELIZA. ELIZA was a test case of the Turing test — a method of inquiry in Artificial Intelligence for determining whether or not a computer is capable of thinking like a human being. Almost…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Social Media Networking LinkedIn for Business eCommerce Sales Improve Your Networking on Social Media with These 4 Tools 1) Get Focused on the Right…
A well-developed, professional website is the starting point for any effective marketing and branding strategy. The next important factor is the number of visitors you are retaining who can become loyal customers. As a business, your visibility online is vitally important in order to attract more leads and sales. If you aren’t experiencing enough growth…
Reddit has become the most influential social forums as more businesses leverage it as an effective SMM channel. The biggest plus side of this forum is that it effectively directs organic traffic, and it is an affordable option for small businesses. How much bigger is Reddit going to get? $919 Million Dollars of Funding Raised…
Email marketing is as old as the internet. Over the last 20 years, it has evolved and became a go-to digital marketing strategy for businesses across many verticals. Approximately 50% of marketers in the US are planning to increase their spending on email marketing. One of the reasons is that it delivers. For SaaS businesses,…
