Want Your Website to Convert Traffic? Clean navigation for website conversion and visitor appeal, along with good frameworks like WordPress, will provide you with a rockn’ website that directs your visitors to take the actions that will convert them into prospects and customers. An effective website is one that is clear, focused, and makes a…
By Barry Feldman True or false: You should do what online marketing experts say. Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your life the answer’s (E). Marketing changes at the speed of…
By Bryan Kramer Humans are social creatures; this is something we all know and understand. But last year, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how…
With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel…
We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For…
Twitter is one of the top social networks that brands and businesses engage on for more opportunities, leads, and sales. Did you know that there are currently over 270 million active users around the world, and eMarketer reports a growth of sales by 124% from 2013 to 2014? Bottom line is – if you aren’t…
When you are looking at setting up a podcast for your business, there are plugins you will want to use for your WordPress site. Out of all of the different plugins that are in the WordPress Plugin repository there are 4 plugins that you will want to use. So what is a WordPress Plugin? In…
By Tony Zambito One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have…
By Gideon Rosenblatt To be of service is to become bigger than the way we normally see ourselves. Our attention shifts. We set aside our preoccupation with ourselves and turn our focus outwards, towards others. Being of service through a business is really no different. We expand our sense of the firm beyond the narrow…
…and that remains true when it comes to social media marketing. Is your business finding that the day is slipping away with too much time being spent on social media interactions and postings? Well you’re not alone! With technology readily available to us it is easy to fall into this time trap. We have just…
