Visual content is expected to explode in the year 2015. From using visual images to promote a company’s products and services to posting visual content on a landing page, there are many ways and reasons to use visual content on a website. However, for those who are concerned about visual content’s overall place regarding social…
What is Psychographic Marketing? While demographics, age, career, and more are all essential data, your marketing is further enhanced by gaining insight into their emotions and needs which is called psychographics. Would you like to better understand your business’s target market? The age of psychographic research is upon us as social media has transformed the…
Most companies have a multi-channel online presence, with their websites, blogs and social networks. But that’s not enough! In 2015 the online arena has become so crowded, that brands must have an effective online strategy to be successful. They have to be: Properly positioned –> SEO-optimized in order to reach your target audience. Noticed –> conveying a unique and…
By Michael Brito All the hours you spend focusing on brand positioning don’t matter if everyone else feels different about it. And all the media in the world can’t change brand perception if your product doesn’t deliver value or your customer service sucks. Brands are built by having good products. They are built when they…
Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators. With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing…
Hate it or love it, you need to have a good social media strategy. This literally means hours after hours of split testing and thousands of dollars in social media tools, right? Erm, no. What if I tell you that at the end of this post, you will discover cheap (and probably free) ways to…
Social media is not thought of as a place to sell products and services, but rather a community where businesses and customers can connect, solve problems, add value, and build trust. So why the use of the term ‘social selling’? This concept is the result of interacting on your social networks rather than a…
By Greg Satell In the go-go eighties, “Chainsaw” Al Dunlap’s enthusiasm for aggressive cost cutting and massive layoffs made him a corporate superhero. His subsequent indictment and conviction on fraud charges led business people to question his character, but not necessarily his methods. Poor Al would never survive as a CEO today. Social media would…
By Lee Traupel There’s an old Gypsy saying heard around the campfire: “speed can be a friend or your enemy.” This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete. Competitive Analysis is Critical in the High Speed Digital Age It’s truly…
How a Boy Got Stuck in a Chimney In 2011, Richard and Sandy Draper came home to a surprising situation that would end up leaving their house partially destroyed. What happened? You’ll never believe it, but follow along anyway. They returned to their Utah home from dinner one Friday evening around 7:30pm and when they got into the house…
