Susan Gilbert
March 2, 2015

Lead Generation Plus Sales Funnel Equals Sales – Here’s How

Lead Generation  + Sales Funnel = Sales Your business thrives when the bottom line is producing a harvest. One of the most important ingredients to making a sale starts with successful lead generation strategies. Knowing how to do this well can mean the difference between going out of business or staying ahead of the competition.…


Dorien Morin
March 1, 2015

How To Get More Pinterest Followers For Your Brand

Pinterest for Business Pinterest is a great visual platform. It’s fun, functional and fast-paced. You brand can absolutely benefit from being on Pinterest, as long as your social media marketing goals include increased web traffic, brand recognition and online audience. Whether you decide to take on Pinterest for your brand depends on your current marketing…


Jan Gordon
February 26, 2015

How To Plan and Deploy a Cohesive Social Media Strategy

By Brett RelanderSEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand…


Jan Gordon
February 25, 2015

Social Selling Thought Leadership: The New B2B

By Rob Peters Traditional B2B selling has died, long live social selling thought leadership. The information empowered and socially connected B2B decision-maker is not waiting for your cold call to educate them about their industry, company challenges and/or your product/services. Recent research has shown that B2B decision-makers want to talk and get their questions answered…


Ron Sela
February 24, 2015

Can We Really Share Visual Content on Multiple Networks

Visual content is expected to explode in the year 2015. From using visual images to promote a company’s products and services to posting visual content on a landing page, there are many ways and reasons to use visual content on a website. However, for those who are concerned about visual content’s overall place regarding social…


Susan Gilbert
February 23, 2015

Get Inside Your Customer’s Emotions through Psychographic Marketing

What is Psychographic Marketing? While demographics, age, career, and more are all essential data, your marketing is further enhanced by gaining insight into their emotions and needs which is called psychographics. Would you like to better understand your business’s target market? The age of psychographic research is upon us as social media has transformed the…


Paolo Fabrizio
February 22, 2015

Exceptional Social Customer Service is a Differentiator

Most companies have a multi-channel online presence, with their websites, blogs and social networks. But that’s not enough! In 2015 the online arena has become so crowded, that brands must have an effective online strategy to be successful. They have to be: Properly positioned –> SEO-optimized in order to reach your target audience. Noticed –> conveying a unique and…


Jan Gordon
February 19, 2015

8 Ways of Putting Social Listening To Work For You

By Michael Brito All the hours you spend focusing on brand positioning don’t matter if everyone else feels different about it. And all the media in the world can’t change brand perception if your product doesn’t deliver value or your customer service sucks. Brands are built by having good products. They are built when they…


Cendrine Marrouat
February 18, 2015

Content Curation: A Case Study in Doing It Right

Curation museum

Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators. With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing…


Reginald Chan
February 17, 2015

Which Social Media Platform Is Best For Me?

Hate it or love it, you need to have a good social media strategy. This literally means hours after hours of split testing and thousands of dollars in social media tools, right? Erm, no. What if I tell you that at the end of this post, you will discover cheap (and probably free) ways to…


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