Albert Qian
May 14, 2015

How to SMAC the Competition

B2B SMBs have seen a lot happen in their industry over the past decade. First, came the rise of social, then the invasion of mobile, followed by the arrival of cloud and ultimately the incorporation of analytics in all this. For major Fortune 500 companies, this has been a boon for innovation. Hardware companies like…


Jennifer Hanford
May 13, 2015

How Do You Measure Social Media Impact?

Measuring your business’ social media impact is probably one of the most complicated aspects of online marketing, yet one of the most essential. The businesses that use social media often experience positive results with their online marketing efforts. Using social media as a way of making solid connections and developing relationships with their followers is…


Randy Hilarski
May 12, 2015

Promoted Posts for Lightning Fast Exposure

Use Promoted Posts to Boost Traffic to Your Blog Posts

You Need Traffic to Your Post Fast Why Not Use Promoted Posts? You just wrote an amazing blog post. Do you sit back and just wait for the traffic to begin to roll in? Of course not, you use promoted posts. In this blog post I am going to teach you a few tricks to…


Susan Gilbert
May 11, 2015

Obstacles to Avoid if You Want to Grow Your Business

Growing pains in a new small business are to be expected; and, can seem like a never-ending process. Or, maybe your business isn’t new, but you’ve lost that loving feeling for your business.  The passion which propelled you to start your business in the first place can quickly become squelched by over extending your resources…


Jan Gordon
May 10, 2015

3 Must Have Elements of Every Social Media Strategy

Social media marketers are faced with a lot of resources these days, and must focus in order to be able to succeed. For the strategists who work with marketers, the primary task is to be able to pick and choose what is important to the business and what activities will net the most return on…


Andy Capaloff
May 9, 2015

Question ‘Common Wisdom’: It Isn’t Always Right!

For me, this song is pure genius. You might not have given it quite so much thought. Right now though, I wonder if you would listen to it and see if you agree that it broke a major rule and succeeded. Chances are, our thoughts will differ. But that’s fine. Music is about feeling, after…


Jan Gordon
May 8, 2015

By Barry Feldman How to Move Readers to Share Stories [71.4] I spent some serious time messing with the sub-heading above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of…


Tony Zambito
May 6, 2015

How To Link Business & Marketing With Buyer Personas

 By Tony Zambito One significant change in the past few years is the top of mind presence of the customer on the part of CEOs. The mandate of “getting closer to the customer” has never been stronger. Various surveys point to CEOs linking business growth to increasing customer engagement efforts, growing their customer base, and…


Jan Gordon
May 5, 2015

Why Culture Defines How Well You Tell Your Brand Story

By Michael Brenner One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing, at many B2B brands, emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting…


Susan Gilbert
May 4, 2015

How Brand Storytelling Can Create More Buzz for Your Business

Your customers want to know more about the personal side of your business, and brand storytelling is one of the most effective ways to reach them and keep it fun. Strong visuals that include a compelling story about what you have to offer will attract buyers. Mark Kelley, co-founder and CEO at Taggs, performed a…


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