Social media marketers are faced with a lot of resources these days, and must focus in order to be able to succeed. For the strategists who work with marketers, the primary task is to be able to pick and choose what is important to the business and what activities will net the most return on…
For me, this song is pure genius. You might not have given it quite so much thought. Right now though, I wonder if you would listen to it and see if you agree that it broke a major rule and succeeded. Chances are, our thoughts will differ. But that’s fine. Music is about feeling, after…
By Barry Feldman How to Move Readers to Share Stories [71.4] I spent some serious time messing with the sub-heading above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of…
By Tony Zambito One significant change in the past few years is the top of mind presence of the customer on the part of CEOs. The mandate of “getting closer to the customer” has never been stronger. Various surveys point to CEOs linking business growth to increasing customer engagement efforts, growing their customer base, and…
By Michael Brenner One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing, at many B2B brands, emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting…
Your customers want to know more about the personal side of your business, and brand storytelling is one of the most effective ways to reach them and keep it fun. Strong visuals that include a compelling story about what you have to offer will attract buyers. Mark Kelley, co-founder and CEO at Taggs, performed a…
By Brian Fanzo Twitter, like all technology and social media platforms, has changed drastically over the last couple of years. While the technology and platforms have changed, the impact and value gained have only increased. The problem is a great social strategy and philosophy will only get Twitter users so far. The learning curve for…
While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong. Companies are focusing all their attention on writing to attract a vast audience, and with it more clients, while ignoring other aspects of content marketing. Unfortunately, most of these…
By Brett Relander Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the…
Business is like health; as long as we have it we tend to take it for granted. Only when something seems off, do we suddenly re-evaluate our vital routines. The fear of missing what we really care about is an alarm bell that should awaken our minds. As for business, negative events that may occur are…
