Due to password reuse, a lot of people are at risk of these sorts of events leading to a hijacking of social media channels. Password reuse is the practice of using the same password across multiple sites or properties. For instance, you use the same password for your webmail account and Twitter or Facebook. Losing…
As marketers, we are faced with a multitude of platforms and content tactics to reach our audiences. As the amount of content created on a daily basis increases and trends in content consumption change, it’s necessary to experiment with new forms of content and new platforms. Platforms that enable us to create, distribute and embed…
57% of companies say that they create content to improve their brand’s reputation. Interestingly, one of the biggest factors that impact how consumers feel about your brand is how well you treat your employees. In fact, 30% of consumers say that their decision to become a loyal customer hinges on a brand’s treatment of staff.…
A writer’s knowledge of search engine optimization doesn’t have to be too advanced: it is enough to know how to use Yoast SEO plugin and understand that content is important. It is also useful to perform very basic keyword research before writing content to try and find searchable angles. Not much is under your control…
It’s not easy to answer, uh? I’ve posed you this tough question because it helps you to consider both the present and future customer support within your organization. In fact, when you have to decide whether to launch a new project, chances are that you’ll focus on the return of investment – aka ROI. This…
Over the years, it has become very easy to create an email sign-up form with just a few clicks of the mouse. But, how do you make sure your sign-up forms are effective? Most seasoned marketers already know that collecting an email address and using it to curate a meaningful connection with your email list…
Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. Even if you have the advantage of already enjoying lots of visitors and page views, it is a brave website owner who assumes that the success of yesterday will be automatically replayed forward into tomorrow. Audiences…
94% of first impressions are design-related. Furthermore, 38% of visitors will stop engaging with a website if they find its content or layout unattractive. In other words, you need to take web design seriously. No matter how much money you may spend on SEO or social media marketing, your efforts won’t matter if your site’s…
The content and pricing of your business proposal are extremely important. However, many people tend to overlook the design. That’s why we decided to focus on bringing you tested design tips and tricks that will help you win over clients. Even if you think your content can do all the talking, the design of your…
So your customer decided to write an online review describing their experience and judging your organization. How many stars did you receive? Just one (very poor cx), three (decent), or an enthusiastic five-star review? What did the customer write in the comment section to add important details and motivation to their experience? Now take a…
