By Brett Relander Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today more than ever before, the success of marketing campaigns often relies on…
Every time Google announce a change to Google Plus, there are big headlines announcing the imminent death of Google Plus. The irony is that when Facebook split Messenger from the Facebook app no one announced the death of Facebook. I often encounter a very negative attitude towards Google Plus. That’s why I call Google Plus…
Live Streaming on Twitter Can Increase Visibility Would you like to go beyond tweets and images? Want to take advantage of a growing live stream network? Since the popularity of Meerkat began to really take off in March, Twitter came up with their newly released app, Periscope. The basic concept is to be able to…
By Wade Harman Once there was a blogger that thought he could become successful without email marketing. Every morning he woke up and started his day targeting social media followers with his content…all his content. The story ends with this blogger giving up because he didn’t include email marketing in his strategy. I want to…
The World is not Your Mirror It’s Really All About Love! Social Media people talk of bubbles and silos, and from an outsider’s perspective, they are very clear to see. Cliques, also! Is this unique to that world? Of course not! The behavior starts from our earliest bondings and strengthens markedly in school. For some, there…
By Michael Brito It was just a matter of time before millennials entered the workforce, got promoted up the ranks and started becoming influential in the B2B marketing space. Just last week, Google and Millward Brown released a study that evaluated the state of B2B marketing. Approximately 3,000 B2B researchers were surveyed about their research…
For the modern marketer, tactics have evolved. What was once a one-trick pony has now evolved into a multi-directional experience. Marketers must understand how to leverage social media, community management, email, live events, and blogs into their marketing mix. The modern marketer understands the needs of their audience. In a noisy world where consumers are…
Truth: everyone has opinions. We all possess a certain need for having conversations with others about those opinions. At the same time, we also hope that someone is listening and hearing about whatever is on our minds. Social media has become that open forum for many of us. And, as business owners, we can –…
How to Build More Leads with LinkedIn Would you like to generate more leads from social media in addition to bringing leads to your website? Want to know how to greatly increase your sales opportunities? One word will answer those questions: LinkedIn LinkedIn is a premier social network for connecting with professional influencers, but when…
By Lee Traupel The face of sales is longer mired in the old school of sales approach imprinted in the culture by David Mamet’s culture defining “GlenGarry Glen Ross” – a tale of desperate men chasing the American dream using outdated sales “methods.” Social selling is not new. People have always “bought socially”: asking advice…
