In order to be successful online business owners need to have the right connections in place. These strategic relationships can directly impact your bottom line and influence with your target market. High profile influencers are different from your loyal followers in that they do not have a vested interest in your products or services, but…
Every blogger wants to create content that truly resonates with their audience. I’m talking about really hitting home with advice, guidance, insights, and commentary that each and every reader can put into practice right away. That’s the goal, but it is much easier said than done. In fact, much of the content that is published…
As a blogger, finding the right words can make all the difference. And today, with more than 152 million blogs on the Internet, that difference can determine your success. While every blog post won’t be a home run, you will get better with each word you write. When asked her secret to writing award-winning content, PD…
By Brett Relander Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today more than ever before, the success of marketing campaigns often relies on…
Every time Google announce a change to Google Plus, there are big headlines announcing the imminent death of Google Plus. The irony is that when Facebook split Messenger from the Facebook app no one announced the death of Facebook. I often encounter a very negative attitude towards Google Plus. That’s why I call Google Plus…
Live Streaming on Twitter Can Increase Visibility Would you like to go beyond tweets and images? Want to take advantage of a growing live stream network? Since the popularity of Meerkat began to really take off in March, Twitter came up with their newly released app, Periscope. The basic concept is to be able to…
By Wade Harman Once there was a blogger that thought he could become successful without email marketing. Every morning he woke up and started his day targeting social media followers with his content…all his content. The story ends with this blogger giving up because he didn’t include email marketing in his strategy. I want to…
The World is not Your Mirror It’s Really All About Love! Social Media people talk of bubbles and silos, and from an outsider’s perspective, they are very clear to see. Cliques, also! Is this unique to that world? Of course not! The behavior starts from our earliest bondings and strengthens markedly in school. For some, there…
By Michael Brito It was just a matter of time before millennials entered the workforce, got promoted up the ranks and started becoming influential in the B2B marketing space. Just last week, Google and Millward Brown released a study that evaluated the state of B2B marketing. Approximately 3,000 B2B researchers were surveyed about their research…
For the modern marketer, tactics have evolved. What was once a one-trick pony has now evolved into a multi-directional experience. Marketers must understand how to leverage social media, community management, email, live events, and blogs into their marketing mix. The modern marketer understands the needs of their audience. In a noisy world where consumers are…
