The World is not Your Mirror It’s Really All About Love! Social Media people talk of bubbles and silos, and from an outsider’s perspective, they are very clear to see. Cliques, also! Is this unique to that world? Of course not! The behavior starts from our earliest bondings and strengthens markedly in school. For some, there…
By Michael Brito It was just a matter of time before millennials entered the workforce, got promoted up the ranks and started becoming influential in the B2B marketing space. Just last week, Google and Millward Brown released a study that evaluated the state of B2B marketing. Approximately 3,000 B2B researchers were surveyed about their research…
For the modern marketer, tactics have evolved. What was once a one-trick pony has now evolved into a multi-directional experience. Marketers must understand how to leverage social media, community management, email, live events, and blogs into their marketing mix. The modern marketer understands the needs of their audience. In a noisy world where consumers are…
Truth: everyone has opinions. We all possess a certain need for having conversations with others about those opinions. At the same time, we also hope that someone is listening and hearing about whatever is on our minds. Social media has become that open forum for many of us. And, as business owners, we can –…
How to Build More Leads with LinkedIn Would you like to generate more leads from social media in addition to bringing leads to your website? Want to know how to greatly increase your sales opportunities? One word will answer those questions: LinkedIn LinkedIn is a premier social network for connecting with professional influencers, but when…
By Lee Traupel The face of sales is longer mired in the old school of sales approach imprinted in the culture by David Mamet’s culture defining “GlenGarry Glen Ross” – a tale of desperate men chasing the American dream using outdated sales “methods.” Social selling is not new. People have always “bought socially”: asking advice…
It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant content. The content created by influencers is often distributed on their own website, but also pushed in their social media networks. More often…
By Shelly Kramer Further confirmation, if it were needed, that the millennial generation is dramatically reshaping the world of work has emerged from a recent report. This time though, the global nature of the research has not only reinforced many of the most common assumptions about millennials and work, but has also revealed that in…
By Greg Satell Most of us live busy lives. There is work, family, maybe a hobby or two and the need for some leisure time to refresh our batteries. So the amount of things we devote serious thought to is necessarily small and we get in the habit of not paying attention to much that goes…
Social Selling Strategies Are you getting all the sales you want from social media? Do you wish your followers showed more interest in your products or services? Social selling is not an exact formula for sales, but instead an end result from strong interactions with your business or brand’s community. As word-of-mouth becomes the new…
