Shelly Kramer
September 1, 2015

Understanding The Psychology of the Web Searcher

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”  ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking…


Susan Gilbert
August 31, 2015

Turn Your Content into a Lead Magnet for Your Business

Blogging, as you probably already know, has the potential to draw new leads and customers to your business. With the right strategy your business can use this platform to grow your presence online and in social media. According to Hubspot, businesses who have an active blog have a 126% high lead growth rate than those…


Jenn Herman
August 30, 2015

Here’s How to Organize Your Content for Instagram

Organize

The reality is that Instagram is supposed to be “instant”. We’re supposed to share spontaneous and exciting moments of our lives to Instagram as they happen. But, let’s face it, if you’re reading this, you’re using Instagram for marketing and for your business. So, while those “instant” moments are great, and we’d like to incorporate…


Alice Elliott
August 27, 2015
social sharing

We all know that whenever you click that publish button, you won’t instantly get thousands of readers clamouring to read your blog. But if you want what you’ve written to be read by more than just your mother and next door’s cat, you will need to promote it. And you also know that one of the best places…


Raymond Morin
August 26, 2015

Generation C – The Emergence of Micro-Generations

The demographic evolution of generations in the digital age In his book The ABC of XYZ: Understanding The Global Generations, Australian author Mark McCrindle shared the sociological research of Strauss and Howe to explain the major changes expected in the coming decades, with the arrival of Alpha and Z generations. According to the theory of…


Jan Gordon
August 25, 2015

Here’s The Quickest Way to Build Trust and Loyalty

By Bryan Kramer When it comes to calculating brand value, trust is often a dynamic that is considered mostly an afterthought. Trust is an intangible sum difficult to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s overall net worth. Why, you ask? Because trust…


Susan Gilbert
August 24, 2015

Mobile Sales Just Got Better for Businesses

Is your business active on Instagram and Pinterest? If yes, Great! If not, get started. There is no better time than now to build up your network and take advantage of the latest mobile updates from these two platforms. Facebook, Twitter, Google Plus, and LinkedIn in particular should all be included in your business marketing…


Jan Gordon
August 23, 2015

What’s Really Going On With Google+?

By Mike Allton Perhaps you’ve seen the news, perhaps you haven’t, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things. So what’s really going…


Jan Gordon
August 20, 2015

Attract An Audience With Content People Actually Want

By Michael Brenner “How To Make Content Real Good” That was the original title of the presentation I gave recently to a group of communications and marketing professionals. It was kind of a joke. Funny, am I right? I just couldn’t do it. My English degree and my somewhat latent OCD just wouldn’t let me.…


Jan Gordon
August 19, 2015

How to Turn Fans Into Powerful Brand Advocates

By Robert Caruso   In today’s digital world, both established and startup brands must have an active and effective content and social presence that connects with the audience they are trying to reach. Regardless of your target prospects, focusing on and attracting brand promoters and sharers would be a wise endeavor. Though somewhat similar, there are powerful differences between “promoters”…


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