Raymond Morin
August 26, 2015

Generation C – The Emergence of Micro-Generations

The demographic evolution of generations in the digital age In his book The ABC of XYZ: Understanding The Global Generations, Australian author Mark McCrindle shared the sociological research of Strauss and Howe to explain the major changes expected in the coming decades, with the arrival of Alpha and Z generations. According to the theory of…


Jan Gordon
August 25, 2015

Here’s The Quickest Way to Build Trust and Loyalty

By Bryan Kramer When it comes to calculating brand value, trust is often a dynamic that is considered mostly an afterthought. Trust is an intangible sum difficult to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s overall net worth. Why, you ask? Because trust…


Susan Gilbert
August 24, 2015

Mobile Sales Just Got Better for Businesses

Is your business active on Instagram and Pinterest? If yes, Great! If not, get started. There is no better time than now to build up your network and take advantage of the latest mobile updates from these two platforms. Facebook, Twitter, Google Plus, and LinkedIn in particular should all be included in your business marketing…


Jan Gordon
August 23, 2015

What’s Really Going On With Google+?

By Mike Allton Perhaps you’ve seen the news, perhaps you haven’t, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things. So what’s really going…


Jan Gordon
August 20, 2015

Attract An Audience With Content People Actually Want

By Michael Brenner “How To Make Content Real Good” That was the original title of the presentation I gave recently to a group of communications and marketing professionals. It was kind of a joke. Funny, am I right? I just couldn’t do it. My English degree and my somewhat latent OCD just wouldn’t let me.…


Jan Gordon
August 19, 2015

How to Turn Fans Into Powerful Brand Advocates

By Robert Caruso   In today’s digital world, both established and startup brands must have an active and effective content and social presence that connects with the audience they are trying to reach. Regardless of your target prospects, focusing on and attracting brand promoters and sharers would be a wise endeavor. Though somewhat similar, there are powerful differences between “promoters”…


Paolo Fabrizio
August 18, 2015

The shift towards Social Customer Self-Service

Self Service

“Good morning sir/madam, how can I help you?” This simple phrase may sound a bit old-fashioned in the future, much like sending postcards is in 2015. Still some people do that but, nowadays, very few. Similarly, an increasing portion of customer care is shifting from phone/email towards self-service channels which means that customers do not necessarily need to interact…


Susan Gilbert
August 17, 2015

How Q and A Can Drive More Traffic and Leads for Your Business

As you establish yourself as an expert in your niche,  you’ll want to attract more visitors to your website who can be converted into sales. A good plan of action is to go where other like-minded professionals are and showcase your knowledge. There are few networks that currently offer this such as LinkedIn, Google Plus,…


Bryan Goodwin
August 16, 2015

Ready, Set, Stream!!!

Streaming is the latest for community building

Look anywhere online and you are seeing something about streaming. At first the buzz was Meerkat at SxSW and you were seeing all of the notifications filling up your twitter stream that somebody just went live on Meerkat. Then we had a little drama as Twitter bought their own streaming app and released it, and…


Nicholas Scalice
August 13, 2015

5 Ways Social Media Marketing Is Changing Before Our Eyes

Okay, I’ll say it. This is going to be a controversial post. I’m going to cover some stuff that some of you will disagree with. But that’s alright. In fact, that’s what I’m hoping will happen. You see, as marketers, we’re at our finest when we’re challenging the status quo. If we’re just going with the flow,…


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