By Michael Brenner “How To Make Content Real Good” That was the original title of the presentation I gave recently to a group of communications and marketing professionals. It was kind of a joke. Funny, am I right? I just couldn’t do it. My English degree and my somewhat latent OCD just wouldn’t let me.…
By Robert Caruso In today’s digital world, both established and startup brands must have an active and effective content and social presence that connects with the audience they are trying to reach. Regardless of your target prospects, focusing on and attracting brand promoters and sharers would be a wise endeavor. Though somewhat similar, there are powerful differences between “promoters”…
“Good morning sir/madam, how can I help you?” This simple phrase may sound a bit old-fashioned in the future, much like sending postcards is in 2015. Still some people do that but, nowadays, very few. Similarly, an increasing portion of customer care is shifting from phone/email towards self-service channels which means that customers do not necessarily need to interact…
As you establish yourself as an expert in your niche, you’ll want to attract more visitors to your website who can be converted into sales. A good plan of action is to go where other like-minded professionals are and showcase your knowledge. There are few networks that currently offer this such as LinkedIn, Google Plus,…
Look anywhere online and you are seeing something about streaming. At first the buzz was Meerkat at SxSW and you were seeing all of the notifications filling up your twitter stream that somebody just went live on Meerkat. Then we had a little drama as Twitter bought their own streaming app and released it, and…
Okay, I’ll say it. This is going to be a controversial post. I’m going to cover some stuff that some of you will disagree with. But that’s alright. In fact, that’s what I’m hoping will happen. You see, as marketers, we’re at our finest when we’re challenging the status quo. If we’re just going with the flow,…
Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks. Just when you feel comfortable with the most recent updates, along comes a whole new round. One area that continues to evolve is social media images. From cover photos to the exact right dimensions for posts,…
By Brett Relander It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following…
After checking your Google Analytics account your business might be amazed to see a significant increase in website traffic under your “Referral traffic”. Unfortunately many of these are generated from bad spots or spam referrals, which can hinder your growth online. What exactly is Referer spam? Wikipedia defines it as: “A kind of spamdexing (spamming…
By Bob Barker With all the talk of the Internet of Things being this years buzz word, bandwagon and FUD focus (fear, uncertainty and doubt created by the tech industry), its worth remembering its still really all about what I, and a few others, call the Internet of People. The Internet, this amazing, democratizing resource…
