How’s your Facebook page working for you these days? Is it driving traffic to your website? Or bringing you the opt-ins and revenue generating leads that you want? You know you need a Facebook page. In all reality, a Facebook page today is like a Yellow Pages listing 10 – 20 years ago. It’s inevitable.…
Your business may have a large list of subscribers and leads, but converting these into sales can be more of a challenge when the approach is not focused on a more narrow market. It’s important to find the right prospects for your products or services, and this is where “lead scoring” can help you. The…
For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s…
By Bryan Kramer What’s the one thing business owners, their staff and customers have in common? They’re all human. So why is it so hard for some of them to go about humanizing business? Maybe some businesses want to present themselves as purely professional. Maybe some are more focused on keywords, and others may not realize…
By Mike Allton Instagram is one of the relatively new ‘visual’ platforms that, for those focusing on the written word, is a bit challenging to make headway on. We don’t have gorgeous products or interesting scenery… we have blog posts, right? But Instagram, like every other social network, has potential for those bloggers who will…
By Lee Traupel Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital in the next 12…
Your business may have a lot of traffic coming into your website, but how are you converting these prospects into sales? An interested reader is more likely to make a purchase, especially through great content that they want to pass along to others. For example, marketing firm, Quicksprout, reported that they received 2,033 leads from…
Successful content curation requires two things. The first is understanding your audience and what they want to see. The second is finding and sharing relevant content. Ideally this content will come from multiple sources and will include text based content, images, videos, and interactive content. Curated content should also focus on information and entertainment and…
Have you ever thought you could increase the number of blog subscribers, if only you could serve them with more personalized content? When it comes to getting the most out of social media accounts, it is vital that you consider the importance of personalizing your blog landing pages and the role they play in accomplishing…
As we get closer to the holiday season, many of us have perhaps started thinking more about shopping for our friends and families. And, if you are like a growing majority of internet users, you will probably make at least one online purchase this holiday season. According to recent statistics about global eCommerce via Statista,…
