“Positive thinking will let you do everything better than negative thinking will.” ~ Zig Ziglar In 2015 did your marketing strategy turn out the way you had planned? Don’t allow failures or not meeting all of your goals discourage you. The beauty of a new year is that you can begin a fresh strategy, learn…
In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. Incorporating Survey Data…
Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often overlooked. Unfortunately, half of all business-to-business firms who DO NOT create buyer personas and buyer journey maps say they have a…
Today I sat down with a business owner that needed consultation on several of his assets. His Facebook, Google+, Twitter, and the rest, weren’t giving him the results that he wanted. After a half hour of scouring over his brand pages I came to the conclusion that, even though this man was very successful in…
First there was GAFA, Now there is NATU Over the last two years, we saw the four giants of the Web and social media (Google, Apple, Facebook and Amazon) literally take control of the new economy. The weight of GAFA is now determinant on Wall Street, and their market capitalization exceeds those of major brands…
Your business may have a large number of leads in your database, but many of these prospects may be a hard sell without the right research. This is where lead scoring comes in, which helps you better determine more precisely a potential buyer’s interest. Marketo puts it this way: “Leads are scored based on interest…
Keeping pace with social media trends is no longer optional for today’s business owner. Across every industry, most of us would agree that our long-term success is intrinsically tied to our ability to drive conversion rates by authentically engaging our audience. It’s what keeps us up at night and keeps us questioning all day long.…
A new era of B2B content marketing has begun with the advent of account-based marketing. This B2B marketing strategy empowers you with the best possible return on your investment, along with driving enhanced sustainability and profitability over time. Account-based marketing (ABM) is also popularly referred to as key account marketing, where a business identifies and…
You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional network seeks you out for information. And you do…
With people having such short attention spans these days, every content marketer is trying to figure out how to create content that will hold people’s attention. In today’s post, I’ll show you just how to do this. But first let me remind you about what I taught you last time. In my last post, How Content…
