In recent years, influencer marketing in social media has evolved very quickly, and has become an increasingly common practice among marketers. Companies and organizations active on the web and social media have integrated this still relatively new marketing approach to reach their customers. Today, if the confidence level towards non-governmental organizations and businesses rises slightly…
As online marketing has evolved over the last few years, visual content has quickly risen to the top for attracting an audience and selling products. You can greatly improve your business’s bottom line through professional images, infographics, and video. According to a recent article on Buffer, engagement increases with content that includes an eye-catching image…
Let me guess… You’re a B2B content marketer who puts lots of effort into writing and strategizing, but you still aren’t getting the results you want. And now you’re frustrated. You might even be ready to quit creating content altogether. It doesn’t seem to be working anyway, so why waste your time? Stop right there.…
One of the most difficult parts of implementing a content marketing strategy is figuring out how you’ll stand out from the crowd. Let’s face it; there is just an absolute ton of content out there, much of which isn’t very good. Nonetheless, you and I can only consume so much information at a given time,…
In today’s digital era, it’s not a stretch to expect every business to understand the importance of user experience (UX)–especially as it relates to your company website. A well-designed and mobile friendly website is, quite simply, table stakes in today’s Internet-fueled world. When talking about your website, consider this: 96 percent of the time a…
If you have ever wanted to figure out how to get people to share your content and attract more visitors, then you’ll want to pay close attention to this final post in my series on the power of suspenseful, serialized content. In my last post, How to Create Content That Will Hold People’s Attention and Keep Them…
“Positive thinking will let you do everything better than negative thinking will.” ~ Zig Ziglar In 2015 did your marketing strategy turn out the way you had planned? Don’t allow failures or not meeting all of your goals discourage you. The beauty of a new year is that you can begin a fresh strategy, learn…
In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. Incorporating Survey Data…
Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often overlooked. Unfortunately, half of all business-to-business firms who DO NOT create buyer personas and buyer journey maps say they have a…
Today I sat down with a business owner that needed consultation on several of his assets. His Facebook, Google+, Twitter, and the rest, weren’t giving him the results that he wanted. After a half hour of scouring over his brand pages I came to the conclusion that, even though this man was very successful in…
