Susan Gilbert
February 1, 2016

Budget Friendly Methods to Attract More Visitors

Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is…


Jennifer Hanford
January 31, 2016

Boost Social Media Marketing by Hosting Offline Events

If you ask any event professional about the current state of events, tradeshows and conferences, they’ll tell you that business has never been better. Why is this? Because people still enjoy meeting and talking with others “in person.” Offline events also provide excellent opportunities for networking and learning from the experts within their industry. For…


Paolo Fabrizio
January 29, 2016

The Risks of Outsourcing Social Customer Service

When brands decide to integrate social networks within their customer service, they have to consider some operational implications. Definitely one of the Hamletic questions is: “shall we handle social conversations internally, or would it be better outsource them?” Of course there is no black or white. However, if you opt in for outsourcing, be aware that…


Wade Harman
January 27, 2016

The Psychology Behind Making Money on Social Media

There is a new strategy that baffles some people in social media. It isn’t cheating either, psychology is something that has been around as long as we have been smart enough to acknowledge that its there. You use psychology every day too.  You may not realize it, but it’s there, hiding in the shadows of…


Raymond Morin
January 26, 2016

10 Steps To Becoming an Influencer in Your Sector

In recent years, influencer marketing in social media has evolved very quickly, and has become an increasingly common practice among marketers. Companies and organizations active on the web and social media have integrated this still relatively new marketing approach to reach their customers. Today, if the confidence level towards non-governmental organizations and businesses rises slightly…


Susan Gilbert
January 25, 2016

Excel with These Visual Marketing Strategies

As online marketing has evolved over the last few years, visual content has quickly risen to the top for attracting an audience and selling products. You can greatly improve your business’s bottom line through professional images, infographics, and video. According to a recent article on Buffer, engagement increases with content that includes an eye-catching image…


Brett Relander

3 B2B Content Marketing Mistakes That Cost You Sales

Let me guess… You’re a B2B content marketer who puts lots of effort into writing and strategizing, but you still aren’t getting the results you want. And now you’re frustrated. You might even be ready to quit creating content altogether. It doesn’t seem to be working anyway, so why waste your time? Stop right there.…


Nicholas Scalice
January 21, 2016

5 Ways to Create Content That Actually Gets Attention

One of the most difficult parts of implementing a content marketing strategy is figuring out how you’ll stand out from the crowd. Let’s face it; there is just an absolute ton of content out there, much of which isn’t very good. Nonetheless, you and I can only consume so much information at a given time,…


Shelly Kramer

The State of User Experience (UX)

In today’s digital era, it’s not a stretch to expect every business to understand the importance of user experience (UX)–especially as it relates to your company website. A well-designed and mobile friendly website is, quite simply, table stakes in today’s Internet-fueled world. When talking about your website, consider this: 96 percent of the time a…


Scott Aughtmon
January 19, 2016

How to Get People to Share Your Content

If you have ever wanted to figure out how to get people to share your content and attract more visitors, then you’ll want to pay close attention to this final post in my series on the power of suspenseful, serialized content. In my last post, How to Create Content That Will Hold People’s Attention and Keep Them…


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