The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought…
I sat at my desk this morning and looked out the window. The deer were on the porch again. They love eating my wife’s flowers. Even though they have millions of other things to eat out in the woods by my house, they choose to come on MY porch and eat the tops off the…
We’ve talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I’m going to assume you’re familiar with the concept and we’re going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers. (Most of…
Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time there was a world of push marketing.…
There’s no single opinion as to whether visual Tweets (i.e. Tweets that have an uploaded image that go with them) are good or bad. Some people claim they are annoying and people unfollow you because of them. Others say they see many more interactions with tweets that are accompanied by an appealing image (Stats seem…
One of the things I love to do with my blog is to share my real experiences with things that you too are likely to encounter. And that’s what this post is all about! You likely know by now that I recently launched a new Instagram marketing community, called Jenn’s Friends. And this was honestly…
As bloggers, we all have different goals. Some may be to monetize your blog; some may be to get a book deal; some may be to become recognized as an expert in your field; others may be to share company news and updates. Some may even just be to have a personal outlet where you…
We now have 2 billion users of social media. And while some platforms continue to grow at an amazing pace, such as Instagram, others are slowing dying or are already almost dead for various reasons – Digg, Google+, and Delicious, to name a few. Marketing disruptions are hardly a new thing, but they are clearly…
Influencer marketing is a growing trend for both large and small businesses in an online world where it is becoming increasingly important to establish credibility. According to an article on Simply Measured, only 33 percent of consumers trust advertisements. The biggest factor in making a decision is based on trusted recommendations from peers. The content…
Long-term social media goals can pave the path for a successful future. In fact, according to Hubspot, social media marketing offers a 100-percent higher lead-to-close rate than outbound marketing. Even so, social media marketing can be intimidating. A sound strategy is essential! Here’s a few ways you can tame the social media beast while ensuring…
