Editor preface: This is not an expert level article. However, it is packed with B2B strategy insights that perhaps we all need to remind ourselves of once in a while, and will certainly be very helpful to anyone below the most accomplished and experienced B2B marketers. And it is the first effort for us by…
If you would like to convert more leads in addition to your website, email marketing and LinkedIn network your business can take advantage of the great features Twitter has to offer to get your message out there. This growing platform is a great place to grow your relationships and attract more customers to your business.…
Content Marketing is the first aspect of companies large and small, that is seen by the outside word. It is therefore essential that content marketers focus on not only the quality of their content and design, but also their search engine optimization. Without an SEO-friendly site, it will be difficult for your target audience to…
Don’t you love when you find a blog post where the title seems to answer exactly the question you have, but then the author turns around and says “it depends”? Yes! Oh, good. You’re going to love this post! ? What’s the best time to post to Instagram? I seriously get this question all. the. time. And then I…
These days it seems like everyone is a digital marketer or versed in digital marketing. The evolution of today’s business marketplace and technology has allowed solopreneurs and entrepreneurs to position themselves as experts. In the last 3-5 years alone the business marketplace has evolved more than it has in the last 50. I attribute the…
To achieve the goals of visual content marketing, a high-quality strategy is a must in today’s world. However, it’s also very important to consider the distribution of this marketing plan. It needs to reach out the appropriate audience to receive the best results. For social media, it has evolved into more of the content being…
An effective content marketing strategy will create more conversions and shares online, especially when your business’s articles, videos and social media posts have a compelling message. It’s time to take a look at how your content is performing in order to better reach your community. According to marketing expert Neil Patel in an article on…
A few days ago I was in Rome to promote my book. So far I’ve been touring four cities and I’m very glad that the audience has always been very participatory. One of the most frequent question I’ve been asked is the title above ↑. That did not surprise me since many people wonder whether Social…
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities. Who really knows whether Mr.…
The web is continuously evolving. Google particularly has made it quite evident that it fully intends on pushing the limits. Particularly with the way it seeks to revitalize the mobile user experience. Surely by now you have heard about the Accelerated Mobile Pages or also known as AMP Project. A way to serve up content quicker…
