With so many social media platforms now playing an integral role in digital marketing, it can seem overwhelming as you try to figure out which ones will be best suited for your brand. And while not every business may be a perfect fit for Snapchat, this smartphone-based social media app has long surpassed the title…
Trust is a key world in the world of business and marketing. It lies in the foundation of any successful business relationship. Earning customer trust is one of the central goals of many companies and individual entrepreneurs. Of course, as much trust is central to establishing a successful business, knowing your customers is equally important.…
In some ways, I feel like the term SEO is heavily overused these days. After spending the last 10+ years working in the Search industry, it has become quite evident that SEO is used and abused. SEO pertains to an optimization method in the form of text, images, and video. The end goal is to…
Many people still think that a B2B business is not the place to create an innovative campaign. That the conversation and negotiation between two companies must always be formal, serious, and tedious. And this is because important decisions are being made and they usually mean large amount of money and risk taking. But the problem…
In light of the recent news announcement of the Microsoft acquisition of LinkedIn you might be wondering — is it a good time to ramp up your social sales strategy there? The brand and mission will remain the same: “LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s…
Would you like better insights into your potential customers on Facebook? Do you already have a healthy list of subscribers to tap into? Then you will love using the Custom Audience feature — a free tool that helps your business zero in on the right target market through the connections you already have. Salesforce Canada…
A very rare move by us – A Saturday post. Just a brief editorial lead but no curation at all. For some light, non-businessy reading, we’d like to present this lovely infographic by BuzzEssay.com, of a great storytelling quote from each of 15 famous writers! Enjoy! Storytelling Quotes from Great Writers A special thank you…
Backlinks are like little SEO testimonials for your page. If you want to get your site to be recognized as a valuable resource, then you’ve got to find out a way to get more of these. Now most of us are of the more common strategies, such as guest posting and blog comments. The thing…
LinkedIn is the world’s largest business professional network. One that anyone involved in professional services should by now be using actively. The recent announcement of Microsoft’s acquisition came as a bit of shock even if in retrospect not entirely unexpected. The plummeting share price since last year was a clear indication of the challenges in…
It may seem like the best way to hike up the number of likes on your Facebook Business page is to buy Facebook ads. But this can be a costly endeavor and is still not guaranteed to bring you the attention you need to grow your business if you can’t keep the ads running consistently.…
