Backlinks are like little SEO testimonials for your page. If you want to get your site to be recognized as a valuable resource, then you’ve got to find out a way to get more of these. Now most of us are of the more common strategies, such as guest posting and blog comments. The thing…
LinkedIn is the world’s largest business professional network. One that anyone involved in professional services should by now be using actively. The recent announcement of Microsoft’s acquisition came as a bit of shock even if in retrospect not entirely unexpected. The plummeting share price since last year was a clear indication of the challenges in…
It may seem like the best way to hike up the number of likes on your Facebook Business page is to buy Facebook ads. But this can be a costly endeavor and is still not guaranteed to bring you the attention you need to grow your business if you can’t keep the ads running consistently.…
If you’re a business owner then you already know the importance of using email to stay in touch with your leads and customers. In fact, the marketing firm, Mailigen, reports that 89 percent of marketers gain new prospects through their email campaigns. In order to effectively reach your target market, your business needs to communicate…
Reason #1: Your Demographic is There Some have called Facebook the “Coca-Cola” of this century. And that’s a pretty apt description. The company is huge; of all adult users of the Internet, 72% are on Facebook. And these users are from all demographics – young, middle-aged, seniors, rich, middle-class, poor, all races and religions, all…
Following on from a period when allowing comments on blogs was out of favour, it’s now time to reverse that trend and get commenting again! Yes, I know social media has taken over. But really is that a good thing? Don’t you find the quality of comments there can leave much to be desired? Many bloggers claim…
The digital marketplace is becoming a lot more saturated and competitive by the day. Every company that offers creative, design, development, or marketing services in general seems to have morphed into a digital entity. We are the height of the biggest digital and technology disruption in human history. Naturally every company wants to get a…
Why are your cat’s photos more popular than yours? Why are 10% of all daily searches on the Internet for Donald Trump? Why does the book that is the subject of this blog post, “Contagious: Why Things Catch On”, appear third in the Google results, when you simply look for the word “contagious”? (Note: the…
Are your prospects avoiding you? Is your business not getting the results it needs from your pitches to potential customers? The problem may be in your approach, which can turn away a valuable lead. An offer that is too detailed or complicated, or priced too high, may be repel a potential customer instead of attracting…
When it comes to using Social Customer Service, some people tend to focus on the first word. After all, everybody talks about ‘social’ everyday. However, that’s a wrong approach to this topic, since customer service is the main goal, while social is just the tool to deliver it. If brands underestimate this aspect, they’re bound…
