Andy Capaloff
June 16, 2017

Blogging Blunders (And How To Avoid Them) [Audio Interview]

Blogging Blunders

On June 1st, my interview for the Summit on Content Marketing went live. For those who were unaware of this purely online event, it took place over 2 weeks. In that time, 105 people either gave presentations or were interviewed. Some were superstars. You can see a list of the keynote speakers below. I was asked to speak about blogging blunders, although the interview naturally veered away from only talking about blunders. If you want to listen, not read, click here to go directly to the video.

I’ve listed the main questions I was asked, below. There was additional conversation within some of them, delving a little beyond my answer or injecting a little light-heartedness. You’ll have to listen to the interview to hear the answers! If you insist on watching rather than just listening, each question is accompanied by a slide.

Blogging Blunders – The Questions

  1. What makes for a good blogger?
  2. We’ve all seen any number of variations and rehashes of the same subject matter. How can would-be bloggers get anyone to read their articles, when there is so little to say that is really new?
  3. So this is tied in with finding your own unique voice? How might people do that?
  4. I noticed in one of your blog posts that you weren’t impressed with articles telling people how to be authentic. Would you like to talk on that for a minute or so?
  5. You’ve used the phrase ‘second level communicators’. How would you characterize them?
  6. Curatti is known to be a multi-authored blog, so I imagine you get a lot of inquiries from would-be contributors, and that some of these aren’t a fit?
  7. Which words or phrases do you think people should avoid?
  8. Are there any other practices you frown on?
  9. Do you have any thoughts on people swearing in their blog posts?
  10. You mention knowing your audience. Is there any other advice you can give along those lines?
  11. What are your thoughts regarding ‘listcicles‘?
  12. Should all blogs keep their published content within very strict boundaries?
  13. Much has been made of content overwhelm. If you put on your content consumer hat, do you feel it?
  14. So what do you consider when deciding what to read or share?
  15. What are your thoughts on Curated articles?
  16. What do you consider to be some of the worst practices in blogging?
  17. And what are some of the better practices you’ve seen?
  18. If you were asked by a would-be blogger how they should go about getting started, what would you say to them?

Blogging Blunders: The Interview

I want to thank Alan Sharpe, who both organised the summit and conducted this interview. A few nerves aside, it was a lot of fun.

Keynote Speakers

Listed in alphabetical order:

Here’s the full list of speakers. I fear the link (and the one on Alan Sharpe, above), may one day disappear.

Any Comments?

I’ve asked this one before, but here goes…. Do you have any blogging practices pet hates? Whether or not you listened to any or all of the interview, do you have any thoughts around the question list? How would you have answered any specific question(s)? Let’s make this a fun conversation.

Related reading:

Cautions and Advice for Guest Bloggers & New Content Marketers

6 Common Blogging Blunders (And How To Fix Them)

How To Find Your Unique Blogging Style


Lead Image: Copyright: ‘‘ / 123RF Stock Photo

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Andy Capaloff

Andy Capaloff is the COO of Curatti. Prior to moving into the world of Content Marketing, Social Media Management and the day-to-day running of a Digital Marketing company, Andy spent over 3 decades in various aspects of IT. It is here that he honed his writing and technical skills, and his ability to ask uncommon questions.