December 28, 2015
How Influencer Marketing Boost Your Business
Word of mouth recommendations can dramatically increase a business’s bottom line and website conversions. This is also a great way to reduce your advertising and paid search costs. Influencer marketing helps connect your business with your community because they perceive you as a trusted resource. Since 2004 there has been a dramatic increase with powerful…
December 21, 2015
How Does Klout Measure Your Business’s Score?
Online influence is a growing factor when it comes to attracting new customers and connecting with the right influencers in your niche. Thankfully there are tools online that help build an authentic brand image and provide public data on a user’s credibility and impact. One such service, Klout, now owned by Lithium Technologies since 2014,…
December 14, 2015
Why Your Business Should Be Marketing on Google Plus
Google Plus, whose slogan is “Let’s Meet Here”, has a fresh new design, which rolled out mid-November. Formerly often referred to as the ugly duckling of social media, the new Pinterest style facelift is geared towards businesses building niche communities with similarly interested individuals. This reinvention has the potential to bring even more exposure for…
December 7, 2015
Reach a Mobile Audience for More Sales with Instagram Advertising
Social media is constantly changing especially with growing platforms like Instagram, Pinterest, Snapchat, Facebook, Twitter, and more. With more users searching and purchasing from their mobile devices businesses need to expand their advertising efforts in order to generate more leads and sales. Instagram, which has over 400 million active users and growing, has recently announced…
November 30, 2015
Audit Your Social Media Profiles for Quality Connections
If your business is seeking to build a stronger level of influence online then you will want to have an active and involved audience who has an interest in what you have to offer. A large number of followers needs to be based on quality connections and relationships with influencers in your target market. In…
November 23, 2015
Attract More Followers For Your Business with Live Streaming
If your business has hosted an online webinar or podcast then you will know that it can be a challenge to attract an audience even after sharing your event ahead of time on social media. Live streaming helps bring your broadcast together instantly with more interested viewers than ever. Traditionally live video interviews and events…
November 16, 2015
How to Make Pinterest Work for Your Business Marketing
Since 2010 Pinterest has continually and quickly risen to one of the top social networks with more than 70 million active users worldwide. Not only are images and videos a big hit, but content from blogs as well. According to an article on Business Insider, men are becoming increasingly interested in participating on Pinterest with…
November 9, 2015
5 Tips to Creating a Successful Email Campaign
Email marketing is still an important strategy for building your business online. This can be more of a challenge than ever as more people turn to mobile texting for their communications, and add more spam filters to their email systems. With the right planning and execution you can create successful email campaigns that generate more…
November 2, 2015
Landing Page Mistakes to Avoid
Is your business website retaining visitors? If your answer was no, or you aren’t sure, this could be corrected as simply as fixing your landing page, and without the right hook you could be missing out on golden opportunities. Your website is the branded image and calling card where people learn what you have to…
October 26, 2015
What Your Website “About Page” Should Say About Your Business
One of the most important pages of a business website often doesn’t receive the care and attention it deserves – that is the “About Us” page. Often this is one of the first pieces of content that has been written when your domain was first established, but can become a literal ghost town that is…
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