Articles by Shane Barker


Shane Barker
August 28, 2018

7 Strategies to Boost Your Ecommerce Sales With Facebook Ads

Boost Ecommerce Sales With Facebook Ads

The growth and popularity of social media for marketing has been phenomenal. In just a few years, Facebook has become the go-to marketplace for many brands and marketers. Facebook may have started out with the intent to connect you with people who are close to you. However, with over 2 billion monthly active users, it…


Shane Barker
August 14, 2018

Everything You Need to Know About Personalized Marketing

Personalized Marketing

Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…


Shane Barker
May 15, 2018

6 Super Effective Ways to Boost your Mobile Conversion Rates

Boost Mobile Conversions

Certainly, anything to do with eCommerce is more likely to be relevant to retail sites. However, there are always lessons to be learned by B2B organizations. This article by Shane Barker looks at how to boost your mobile conversion rates for eCommerce. It is another article in our “Great Articles You may have missed” series.…


Shane Barker
March 6, 2018

How to Write Content That People Will Read and Share

Write Content That People Will Read and Share

This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content?  In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your…



Shane Barker
December 11, 2017

22 Surprising Conversion Rate Optimization (CRO) Case Studies

Conversion Rate Optimization Case Studies

Want to close more deals? Then you’ll need to work on Conversion Rate Optimization. In this article, Shane Barker presents 22 case studies that all of us can learn something from. It’s another article in our “Great Articles You may have missed” series. Conversion Rate Optimization Case Studies If you’re familiar with digital marketing, you…


Shane Barker
October 17, 2017

5 Ways to Optimize Your Content for Better Conversions

Optimize Your Content for Better Conversions

In this article, Shane Barker offers us 5 ways to optimize our content, gearing it towards better conversions. It another article in our “Great Articles You may have missed” series. Optimize Your Content. Get Better Conversions Content plays a vital role in the conversion funnel. It can be used to raise awareness about your product…


Shane Barker
August 17, 2017

Facebook Influencer Marketing: Everything You Need to Know

Facebook Influencer Marketing

Shane Barker is a leading authority Influencer Marketing. Everybody uses Facebook. How about an article on Facebook Influencer Marketing? Perfect, right? It an epic article and another in our “Great Articles You may have missed” series. Facebook Influencer Marketing One of the first questions that come to mind when you plan an influencer marketing campaign…


Shane Barker
July 18, 2017

5 Influencer Marketing Mistakes And How To Avoid Them

Influencer Marketing Mistakes

In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer…


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