January 14, 2021
How to Use Hashtag Tracking to Optimize Your Social Media Content
Hashtags form an important part of any social media strategy. While brands already leverage them to power up their reach and engagement, it’s also possible to use them to optimize your content. And how can you achieve this? That’s exactly what hashtag tracking can help you with. It helps you understand how your content, and…
October 21, 2020
How to Engage Your Target Audience Using These 5 Tactics
Want to boost your sales and revenue? You need to reach out to your target audience and engage them first. That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…
September 16, 2020
5 Things to Keep in Mind for Your Next Digital Marketing Campaign
The marketing world is dynamic and ever-changing – from trends to technology, tactics, and strategies. A recent marketing report by HubSpot reveals that: Lead generation is the top priority for marketers in 2020. 68% of marketers are using automation to scale their marketing campaigns. Customer feedback has become more important than ever with 68% of…
August 19, 2020
5 Best Customer Success Strategies That Can Help You Grow Your Business
Did you know that one in three customers would move away from their beloved brand if they had even one poor experience? Clearly, if you want your business to grow, you need to focus on providing a positive experience to your customers. That’s why it’s important for you to formulate effective customer success strategies. It…
June 30, 2020
6 Ways to Make Local SEO Easier for Your Clients
While standard SEO can improve your clients’ Google rankings, you need local SEO to boost sales and traffic to their local stores. Even if your clients don’t have a website (though that’s a must-have for modern businesses), local SEO can help them reach out to potential customers who are looking for businesses in close proximity.…
April 29, 2020
6 Questions to Ask Before Working with Any Influencer
Want to know what drives people to buy a product? Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…
April 2, 2020
8 Ways Automating Your Content Will Help You Grow Your Business
Automation can be a true asset. Not only can it help you reduce your efforts but also save you a ton of time. Furthermore, it can help you nurture your leads and collect data for campaign optimization. All of this, in turn, can boost your productivity and drive better ROI. Wondering which content processes you…
July 18, 2019
7 of the Best Ways Your Brand Can Benefit from Influencer Marketing
Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information. This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…
February 19, 2019
How to Turn Unlinked Brand Mentions into Links
Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. That’s why it is crucial for businesses to…
January 22, 2019
How to Take Your B2B Content Promotion to the Next Level
Almost every B2B company realizes the importance of content marketing. In fact, 91% of B2B respondents in a Content Marketing Institute study said that they are already using content marketing. However, only 24% of respondents in the study said that their content marketing approach was very or extremely successful. And 53% said that it was…
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