Marketing and Sales Not Pulling in The Same Direction? This is a Thing?
I’ll keep this short. Maybe I’ve run the Curatti blog for going on 6 years now, but I’m really not a marketing guy. Certainly not a salesman! For my entire professional career, I was a Corporate IT guy. From either side of the equation, I retain the perspective of a rather unideal consumer. Market to…
5 Editorial Guidelines Based Tips To Writing Better Content
As a content marketer, I have to read editorial guidelines literally every single day. I’ve read so many of them that sometimes I can predict the end of sentences. Some can argue that every blog has its particular requirements, but there are always some common things I find on every “write-for-us” page. The main points…
Stop It NOW! Why Are You Posting Re-Hashed Content?
It seems that since the buzz word ‘inbound marketing’ was invented by HubSpot, the world has gone content creation mad. Marketers all over the world became copywriters and the feeling of ‘write and publish as much content as possible’ started to become the norm. Why? Why? Oh Why? I really do not understand why there…
Curatti Best Articles of 2016 – Part Three
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of…
Happy Holidays From Us To You
Happy Holidays! We wish you, your families and your friends, much love and happiness. From all of us to all of you
Curatti Best Articles of 2016 – Part Two
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of…
Curatti Best Articles of 2016 – Part One
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of…
What Is The Relationship Between Influence And Expertise?
“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
Use the World as a Muse, Not a Mirror
The World is not Your Mirror It’s Really All About Love! Social Media people talk of bubbles and silos, and from an outsider’s perspective, they are very clear to see. Cliques, also! Is this unique to that world? Of course not! The behavior starts from our earliest bondings and strengthens markedly in school. For some, there…
How Do You Outsmart The Crowd?
By Greg Satell Most of us live busy lives. There is work, family, maybe a hobby or two and the need for some leisure time to refresh our batteries. So the amount of things we devote serious thought to is necessarily small and we get in the habit of not paying attention to much that goes…
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