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Shane Barker

How to Engage Your Target Audience Using These 5 Tactics

Want to boost your sales and revenue? You need to reach out to your target audience and engage them first.  That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…


Susan Gilbert

Why Your Website Visitors Might Pass You By

When your visitors first arrive at your business’s landing page they may keep moving on. Not what you want!  The key is to draw them in right away and get them to stay by using an enticing offer and a clear message that meets their needs. User frustration is usually the cause for a person…