Jan Gordon

A Step-by-Step Guide to Influencer Marketing For Startups

By Brett Relander In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing messages. Due to such an influx of marketing…

Jan Gordon

Can’t Miss Strategies To Improve Your Social Media Marketing

By Brett Relander It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following…

Jan Gordon

Competitive Analysis: The Key To Success In The Digital Age

By Lee Traupel There’s an old Gypsy saying heard around the campfire: “speed can be a friend or your enemy.” This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete. Competitive Analysis is Critical in the High Speed Digital Age It’s truly…

Martin (Marty) Smith

Sharing Your Process With Customers Is Your Product

Process is Product on Curatti image

Process Is Product In 2009 I wrote: An eye of our collective Digital Marketing Storm settled briefly today. It is the day before Thanksgiving. Our web site is speeding up even as staff and friends hit the road. During a mid afternoon lull a thought settled in too. Process is product I thought. What does…

Martin (Marty) Smith

Startup Trends 2014 II

Startup Trends II on Curatti

Note No sooner than I finished this post than my friend Evan Sanchez Tweeted that Google purchased for $3.2B. If that doesn’t make you want to fire up a startup I don’t know what will. Amazing and is covered in our Distributed Home section below. In Startup Trends 2014 I covered five macro…

Martin (Marty) Smith

Startup Trends 2014

Startups 2014 Trends on

Startup Trends in 2014 is a wide ocean of a topic (lol). Swimming around trying not be swept away I found a great macro trend report from Fjord. Fjord is owned by Accenture (so BIG) and they’ve taken a hip Forrester-like approach to the creation of an excellent and free annual trends report Before diving…